Marketing Officer (Event Management) - Racecourse Entertainment & Programming

The Job

• Support the supervisor to elaborate and execute the entertainment programing per racecourse and TA in order to promote the racecourse as a lifestyle entertainment destination
• Elaborate and execute the entertainment lifestyle programming per racecourse and major race days. This person will have the basic knowledge of Music Programming, F&B offerings and any creative entertainment targeting the Gen Z & Y
• Execute with his/her EM and supervisor the entertainment & lifestyle programming following 4 fields: Recreation & Music Entertainment, Lifestyle & culinary experience, gamification and Experimental Pop-up stores.
• Collaborate closely with Visual Merchandising & Marcom Teams under RME, but also cross the department of Racing Marketing.
• Adapt entertainment programming to fit the creative thematic for Happy Wednesday concept and Calendar and efficiently manage the administrative tasks on behalf of the team.

About You

• Bachelor degree in Marketing, Business, Advertising or related disciplines
• A Minimum of 5 years in Entertainment, promotion, Music Industry, Event planning
• Experience in event marketing in HK and overseas

Preferred Requirements

• Demonstrated successful history of lifestyle media and marketing / event planning for multiple generational consumers’ acquisition and retention
• Operational expertise in loyalty programming from planning to execution
• Evidence of deploying innovative catering and Food & Beverage experiences that have increased brand loyalty
• Exhibited understanding of millennial and Generation Z behaviours through previous project work
• Understanding of marketplace data and engagement schemes, along with immersive/activation programming
• Well connection towards the Influencer Network in HK and global China social Network
• Good command in both written and spoken English
• Excellent interpersonal and communication skills
• Ability to prioritise multiple tasks
• Consumer oriented and strong marketing insight
• Strong planning and implementation skills
• Attention to details

Terms of Employment

The level of appointment will be commensurate with qualification and experience.

Closing Date

Only shortlisted candidates will be notified.

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.