Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
The Role
AMAZING REASONS TO WORK WITH SMILE
100% Remote: Enjoy the flexibility and convenience of working from anywhere.
Full-Time Position: Secure a stable and consistent work schedule.
Similar Time Zone: Work seamlessly with a team in a compatible time zone.
Established Company: Join a nearly 20-year-old successful & growing organisation.
National Presence: Be part of a national Australian company.
Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
Excellent Culture: Thrive in a positive, supportive work environment with a long-serving team.
Team Building Opportunity: Create your marketing team with robust support from top-notch leadership.
Outstanding NPS Rating: Smile (Division 4) boasts an NPS rating of 75.72%.
Top-Rated Product: Smile is the top-rated dental cover, praised by 4,300+ online reviews.
KEY PERFORMANCE INDICATORS
Sales Growth: Achieve or exceed annual new member growth targets for Retail (68% YOY) and Corporate Dental Cover (263% YOY).
Retention Rates: Maintain or exceed member retention rate goals for Retail (85%) and Corporate (90%) dental cover.
Positioning & Messaging: Ensure consistent brand positioning and messaging across all marketing channels.
Team Growth & Engagement: Successfully recruit and onboard 5-10 new team members within specified timelines.
Campaign Effectiveness: Increase conversion rates and lead generation metrics to achieve our aggressive growth goals.
Budget Efficiency: Proactively manage an increasing budget tied to your ability to hit ROI targets tied to CAC and LTV targets.
Key Responsibilities
Strategic Planning & Execution:
Develop and implement quarterly marketing plans aligned with business goals.
Work with company leadership to proactively report on team performance vs targets
Positioning & Messaging
Developing processes to help the company get closer to our members, generating insights that improve our members’ experience and the marketing programs that attract and retain them
Refine brand positioning and messaging to ensure consistency across all touchpoints.
Lead the development & implementation of targeted campaigns that resonate with our target audience(s).
Innovation & Embracing AI opportunities
Team Leadership & Development
Recruit and onboard new team members to drive marketing initiatives.
Set clear goals and KPIs for individual team members and functions.
Foster a culture of motivation, collaboration & continuous improvement within the team.
Implement data-driven decision-making processes to drive continuous improvement.
Budget & Resource Management:
Allocate & prioritise marketing budgets effectively to maximise ROI.
Manage resources efficiently to support campaign execution & optimisation.
Ideal Profile
Requirements
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
Proven experience leading B2C Marketing building and leading teams.
Has the highest integrity.
The references provided in your application show a passion for excelling in all they do.
Has extensive experience and evidence of achieving exceptional results in Customer Acquisition, Customer Retention and Revenue in a subscription-based business.
Can be analytical, strategic, and creative when the role requires it
Has perfect spoken & written English to effectively liaise with stakeholders in the region
If you believe you are a great fit for the role and meet ALL the requirements above, we are looking forward to hearing from you!
What's on Offer?
Fully remote, similar time-zone, stable job at a 20 year old Australian Company