Manager Category Planning

adidas Hong Kong, Hong Kong SAR

1 week ago 39 applicants

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Purpose & Overall Relevance For The Organization:

Be the key player to drive category range plans in Hong Kong within guidelines set by GCA BUs and global

Key Responsibilities:

Assist to validate assigned category range (or categories as assigned) within the country RA based on GCA proposal.
Work with manager to understand category seasonal strategy/priority/insight
Understanding of the Hong Kong market landscape and specific category consumer.
Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
Work within E2E calendar timelines & deliverables
Propose Hong Kong prices in local currencies, ensuring pricing harmonization
Suggest and make inputs in volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy
Sample set needs feedback and sample ordering (pre-sell / SMS)
Ensure global systems are up-to-date with country/cluster information, i.e. RMA / DMT
Local article management + SMUs briefs to GCA BUs as needed/approved
Define customer segmentation; Ensure deviations approval on segmentation
Gathering collation of market landscape and competition intelligence (category level) - feedback to GCA CTC
Article selection for AP into store format framework according to BU range segmentation (width only)
Mandatory Range guidance and review per segmentation guidelines
Deliver Category AP presentations at key GTM milestones as required
Work with Brand Activation team on seasonal category brand calendar
Prepare & execute key internal meetings such as; Pre-Buy, Final Buy, Monthly Marketing Campaign, Sell Thru etc. based on the aligned deliverables
Support in updating on seasonal category strategic plan, support IBP/ SBP process, review performance and ensure consistent evolution of quality of output

KPI’s:

Category NS, Net margin
Sell-out
Compliance to range segmentation
Compliance to price corridor
NPS
Market share

Key Relationships:

Brand Director
CTC Team
GCA BU Team
Retail, Wholesale and eCommerce Channel Team
MOPS

Knowledge, Skills And Abilities:

At least 3-5 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management
Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience
Must have the ability to influence others within an organization
Result-oriented
Strong numerical / analytical skills
Willing and able to travel on a regular basis

Industry: Preferably in retail/apparel/ FMCG/White goods

Exposure: Retail / FMCG / Fashion

Requisite Education And Experience / Minimum Qualifications:

University degree in Business or Marketing preferred
3-5 years relevant working experience preferred
Fluent in English & Cantonese, other APAC language will be beneficial
Passion for sports
Deep understanding of the e-commerce landscape

Industry: Preferably in retail/apparel/ FMCG/White goods

Exposure: Retail / FMCG / Fashion

Requisite Education And Experience / Minimum Qualifications:

University degree in Business or Marketing preferred
Min. 5 years relevant working experience preferred
Fluent in English & Cantonese,
Proficient in Microsoft Excel, Word, Powerpoint.
Passion for sports

Seniority level
Not Applicable
Employment type
Full-time
Job function
Advertising, Art/Creative, and Marketing
Industries
Sporting Goods Manufacturing, Manufacturing, and Retail

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