About us

The Shilla Travel Retail Hong Kong operates 6 Cosmetics & Perfumes and Fashion Accessories stores at the Hong Kong International Airport starting from 12 December, 2017. The brand “Beauty & You” is a one-stop shopping destination offering a wide spectrum of beauty and fashion accessories brands. We engage customers at every stage of their airport shopping journey with exciting activities, refreshing concepts and excellent service, delighting them with unparalleled shopping experience and irresistible value that is Beauty & You. Shilla Duty Free, an affiliate company of Samsung, has positioned itself as Korea’s leading travel retailer offering quality merchandise from over 1,300 world famous brands in fashion, jewellery, cosmetics, perfumes, watches, etc. The Shilla Duty Free currently operates three duty free outlets in Korea, two in downtown Seoul and Jeju and three airports in Incheon, Jeju, and Gimpo. The Shilla Duty Free offers a “one-stop” shopping experience at Incheon International Airport ranging from cosmetics & perfumes, to liquor, tobacco, and fashion. The operator’s first overseas downtown duty free store in Phuket, Thailand, reinforces The Shilla Duty Free’s commitment to global expansion. We are continuing our global expansion by opening in Tokyo downtown, Singapore Changi Airport and Hong Kong International Airport. The Shilla Duty Free is the first operator who runs the cosmetics & perfumes category in all 3 major hub airports in Asia (Incheon, Changi and Hong Kong), will continue to deliver extraordinary duty free shopping experiences to travellers.

Website
https://www.beautyandyou.com.hk/en/
Industry
Retail
Company size
501-1,000 employees
Headquarters
Hong Kong
Type
Privately Held
Founded
2017
Specialties
Travel Retail and Hong Kong International Airport

Locations

Employees at Shilla Travel Retail Hong Kong Ltd

Updates

  • Shilla Duty Free Hong Kong was honoured to be invited by Alipay to attend “Alipay+ E-wallets CXO Forum” with Mr. Kang Sang Ho, Managing Director of Shilla Travel Retail (HK) Limited as one of the honorable guest speakers. Being the first travel retailer to introduce Alipay+ in Hong Kong, Mr. Kang shared his insights on the evolving landscape of the industry and how travel retailers and e-wallet operations can collaborate together to create synergy and achieve win-win. Through the strategic partnership with Alipay+, air passengers can now pay like locals with their home e-wallets/ banking apps, enjoying a more seamless and fruitful shopping experience. #BEAUTYANDYOU #ShillaDutyFree #Alipay #Alipayplus

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  • [Shilla Duty Free Hong Kong x Alipay+ join hand to bring the Cross-border Mobile Payment Experience to Hong Kong International Airport with exclusive shopping offers and interactivities] BEAUTY&YOU by The Shilla Duty Free Hong Kong, the leading Korean travel retailer and Alipay+ have joint hand to bring cross-border payment experience to Hong Kong International Airport (HKIA) with exclusive shopping offers and interactivities. With Alipay+, air passengers can now pay like locals, using their preferred payment choices, such as e-wallets and banking apps, to pay at BEAUTY&YOU, elevating air passengers’ shopping experience to a whole new level. Being the first travel retailer to launch this campaign in Hong Kong, BEAUTY&YOU by The Shilla Duty Free, AlipayHK and Alipay have brought a wide range of exclusive shopping discounts, offers and interactivities to excite the air passengers till 14 May. AlipayHK users would enjoy HKD100 off when paying with Ant Bank PayLater or eM+ spending upon HKD500. Alipay users would enjoy CNY70 off when spending upon CNY1,800 or CNY100 off when spending upon CNY3,000. In order to grab air passengers’ attention and draw them to BEAUTY&YOU, there is a “weekly grab coupon” activity in Alipay App at 12pm everyday, allowing air passengers to redeem gifts before boarding. BEAUTY&YOU also partnered with international brands to bring exclusive shopping offers to air passengers, delighting them with unparalleled shopping experience and irresistible value. Furthermore, to enrich the entire customer journey, a vibrant blue interactive photo booth is now available at BEAUTY&YOU East Hall South. Air passengers can choose a favourite photo frame and take a photo. They can either scan the QR code to get the e-print or experience the function of Alipay+ by simply paying $1 with their home e-wallets or banking apps to get an instant photo! A free gift will be given after taking the photo. A gacha machine is also available at BEAUTY&YOU East Hall North. Air passengers can enjoy a free gift by following “Shilla Duty Free Hong Kong” Alipay brand channel. Mr. Kang Sang Ho, Managing Director of Shilla Travel Retail (HK) Limited, said, “We are excited to be the first travel retailer to introduce Alipay+ to Hong Kong. We can now offer a more seamless and fruitful shopping experience to our customers and bring “Retail-tainment” to real life. Foreseeing the high traffic at HKIA during Easter and 5.1 Golden Week holidays, we are confident that there will be a promising growth in our sales through the strategic partnership with Alipay+.” #BEAUTYANDYOU #ShillaDutyFreeHK #Alipay #Alipayplus

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  • #HoHoHo Santa Claus is coming to BEAUTY& YOU, The Shilla Duty Free! Do come and greet the Santa Claus before boarding! A wonderful surprise awaits you! Snap and gift yourself to create a unique memory this festive season. Date: 15 Dec – 17 Dec (Fri - Sun) Time: 12pm – 7pm Location: BEAUTY & YOU, Departures East Hall North & East Hall South, Level 6 #BEAUTYANDYOU #TheShillaDutyFree #HKIA #Christmas

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  • Dior Atelier of Dreams pop-ups are now in place at East Hall North and East Hall South, Hong Kong International Airport! A wide range of holiday limited-edition offers, timeless Dior choices and Art of Gifting selections featuring personalized services are yours to discover! #DiorHoliday #DreamInDior #TravelWithDiorHKIA #TheShillaDutyFree #BeautyAndYou

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    The House of Dior has partnered with Airport Authority Hong Kong, Shilla Travel Retail Hong Kong Ltd and JCDecaux Transport Hong Kong to unveil a multi-dimensional Dior Atelier of Dreams event for the Christmas holiday season. The Moodie Davitt Report Asia Bureau Chief Jeannie Wong was on hand at the Dior Holiday launch event at Hong Kong International Airport on 22 November, which was attended by representatives from each of the stakeholders. A highlight of the activation – which runs until 12 January – is a giant Christmas tree airside (pictured), while travellers can also discover the Dior Atelier of Dreams pop-ups located in East Hall North and East Hall South. Full story via this link: https://lnkd.in/eNMU53Cr Ray Lee Cissy Chan Catherine Sauvage Lasnier Arnaud REDON Shirley Chan Yixuan Chai Katiba Belkhadria Shilla Travel Retail Hong Kong Ltd

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  • Visit the Dior Atelier of Dreams pop-up, at Hong Kong International Airport Departure East Hall North and East Hall South. Immerse yourself into the enchanting Holiday universe where the iconic products of the House and limited editions are yours to discover. Be greeted by the exceptional Dior Christmas Tree at the Central Concourse to soak in the Christmas splendor. Snap and share photos to create a unique memory this festive season.   #DiorHoliday #DreamInDior #TravelWithDiorHKIA #TheShillaDutyFree #BeautyAndYou

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