BIC

Balancing work and parenting is no small feat. We recognize that to be successful at work, our team members need to feel supported in all aspects of their lives, including at home. 🌟 This #WorkingParentsDay, we want to shine a spotlight on the incredible parents who make it all work here at BIC. From juggling deadlines to school pickups, they show us every day what it means to balance the demands of both family and career. Read below as members of #TeamBIC share their parenting pro-tips that help them thrive both at home and at work. 🏠💼 🤝 Ask for help – Whether you have one child or five, it’s okay to seek support when you need it, be open about your challenges, and take breaks when necessary. 🌟 Trust your instincts – When it comes to parenting, it’s important to follow your gut while sometimes considering outside opinions without letting them overwhelm you. 🏡 Lean on your village – Parenting isn’t easy, and feeling overwhelmed is normal. Remember, you don’t have to do it all alone. 📅 Set boundaries – Clearly communicate your work and family needs to ensure balance and support from both your loved ones and colleagues. ❤️ Prioritize self-care – Even a few minutes of downtime can help you recharge, allowing you to show up stronger both at work and home. Learn more about how we build a supportive workplace on our careers blog: https://brnw.ch/21wMIjv

🎨Celebrate National Coloring Day with a Twist! ✨ What better way to celebrate #NationalColoringDay than to create your own coloring pages? With BIC Mexico and #BICKids you can use an AI-powered WhatsApp chat and request your own custom coloring pages tailored to your unique ideas! 💡 From “a family of 5” to “a dog surfing on beach,” the possibilities are endless! 🎨 Here’s how it works: 1️⃣ Click the link below to access WhatsApp with an adult or parent 2️⃣ Request your custom image – the more specific, the better! 3️⃣ Color and share – print your personalized coloring page and show it off! Try it out here: https://brnw.ch/21wMFf1 🌈 So far, over 30,000 messages have sparked creativity with our Whatsapp chat, averaging over 100 new images a day! Ready to join the fun? 🖍️ #ColorYourWay #AIArtFun #BICKids

By promoting #genderequality and celebrating the achievements of women, we empower our #OneBIC team to reach new heights. 🌟 In celebration of Women’s Equality Day and Business Women’s Day, Paloma Lengema, General Manager - East Africa, and Holly Baum, Director of Sales, join Tim Howells, Chief Information Officer, for an insightful discussion on empowering women in #leadership. Together, they’ll explore key leadership qualities, share lessons learned, and offer advice to aspiring female leaders. 💬 Join us in this important conversation as we continue to empower female talent across BIC. Discover the full discussion here: https://lnkd.in/edzNncbb

Staying closely connected with our consumers not only reinforces our position as a leading brand in stationery but also enables us to engage them through our innovative product offerings. Recently, in response to key market trends, we've introduced the K-Pop Fountain Pens and MOOD Pens range in India. Our K-Pop Fountain pens launch was inspired by the 'Hallyu' phenomenon which continues to captivate audiences worldwide with India standing as the second largest consumer of Korean content. As colors have a strong influence on mood and emotion, our MOOD pastel collection encourages our Gen-Z consumers to express themselves through a range of fun emojis that express different energy levels, captured via a unique ‘mood-o-meter’ on the pack. #KPop #ConsumerTrends #MOODpastel #ExpressYourself

Have you guessed the answer yet? Comment if you need another clue! ✍️

We recently wrapped up our 'Express Myself with My BIC Pen' penmanship initiative in East Africa. This program empowers #students to express themselves through writing and drawing while addressing key developmental challenges such as handwriting proficiency. Focused on #Kenya and #Uganda, we've reached over 60,000 students and hundreds of teachers so far—all in support of our goal to enhance learning conditions for 250 million students by 2025. #ExpressYourself #BIC #MyBICpen #HorizonPlan

At BIC, we believe in the transformative power of the arts in education. Recently, we invited music teachers and students in the New York City area to an invite-only #creativity workshop hosted in partnership with #CharliePuth and Save The Music. 🎶 We saw firsthand how writing tools can help kids foster creativity and express themselves--from album cover designs, instrumental performances, and self-care journaling to beat-making exercises. Gonzalve Bich, Chief Executive Officer at BIC notes, "#music and arts not only provide an outlet for self-expression, but also stimulate creativity and support academic achievement." We'll continue to shine a light on the positive impact of the arts in education, to advocate for #arts #education funding and to encourage students to explore every side of their creativity. Together, we're making sure the arts continue to play a vital role in shaping our collective future.

We're excited to see our brand Rocketbook featured on Good Morning America’s ‘Shop It Like It’s Hot.’ 🌟 Rocketbook combines traditional notetaking with cutting-edge and #sustainable #technology, allowing professionals and students to stay organized and efficient with reusable products. We’re proud to offer #innovative and stylish tools that keep pace with your #productivity demands.

✨ How much do you know about BIC and the world of Art? 💛 Dive into a world of artists and creativity. Beautiful, astonishing, and contemporary works of art, crafted from and with our products, have shaped the unique BIC Collection since 1998. ✏️🪒 We love artists❤️, bringing their incredible work to light and actively supporting emerging talents. ✨ Discover also how BIC Inspires the art world by collaborating with innovative brands. Our influence is sparking creativity everywhere. Explore more on BIC Art: https://lnkd.in/dXZZNpS9 #BICArt #CreativityUnleashed #ArtInspiration ---- ✨ Que savez-vous de BIC et du monde de l'art ? 💛 Plongez dans un monde d'artistes et de créativité. Esthétiques, étonnantes et contemporaines, les œuvres d’art réalisées avec nos produits ou inspirés par ceux-ci, façonnent depuis 1998 la Collection BIC d’Art contemporain. ✏️🪒 Nous aimons les artistes❤️, nous mettons en lumière leur incroyable travail et nous soutenons activement les talents émergents. ✨ Découvrez également comment BIC inspire le monde de l'art et suscite la créativité par des collaborations avec des marques innovantes. En savoir plus sur BIC Art: https://lnkd.in/dhgam-2v

🖋️ We're excited to introduce our latest campaign, "Write More, Buy Less"! At BIC, we've always been committed to quality, durability, and affordability—and this campaign is no different. Our research shows that consumers prioritize product longevity when it comes to sustainability. That's why we're highlighting the incredible durability of our iconic #BICCristal and #BIC4Color pens. Did you know that a BIC Cristal pen can write an average of 3.7 kilometers and a BIC 4 Color can cover over 6.7 kilometers? These figures truly reflect our dedication to delivering exceptional value. We're thrilled to collaborate with London-based artist Marija Tiurina, whose stunning illustrations for this campaign capture the essence of just how far our products can go. Whether you’re taking notes, writing down ideas, or just doodling, BIC pens are designed to last. Keep an eye out for our campaign rolling out across France and Belgium! You’ll find us on billboards and on our digital platforms. ----- 🖋️ Découvrez notre nouvelle campagne, "Écrivez Plus, Achetez Moins" ! Chez BIC, nous avons toujours été engagés envers la qualité, la durabilité et l'accessibilité, et cette campagne en est l’exemple parfait. Nos recherches montrent que les consommateurs privilégient la longévité des produits lors de leurs achats. Saviez-vous qu'un stylo BIC Cristal peut écrire en moyenne 3,7 kilomètres et qu'un #BIC4Couleurs peut couvrir plus de 6,7 kilomètres ? Des chiffres qui montrent notre engagement à proposer des produits qui durent, à un prix toujours accessible. En collaboration avec l'artiste londonienne Marija Tiurina, nous avons voulu montrer au travers de ses illustrations l'essence de tout ce que nos produits peuvent accomplir. Que ce soit pour prendre des notes, noter des idées ou gribouiller pour se vider la tête, les stylos BIC sont conçus pour durer! La campagne sera visible à travers la France et la Belgique, retrouvez-nous sur les panneaux d'affichage et sur nos plateformes digitales. #WriteMoreBuyLess #Ecrivezplusachetezmoins #RentréeScolaire #Sustainability #BackToSchool