A continuación, te explicamos cómo puedes hacer un seguimiento eficaz después de una entrevista en una feria comercial.

Don't let them go before asking these questions: 1. When would you like me to follow up with you? Some of them need a well-deserved break right after the show or might be OOO and you won't know until you ask 2. Are you the right person to speak to regarding XXX? Don't waste their time or yours if they are not the right person or 'people' that you need to get in front of 3. How would you like me to follow up? Email? Phone? Text? The method of follow-up is not always email. And... No one ever asks this question, but try it next time: What will you remember from our conversation? Was there something I helped you with during our time together, or did I miss something? And then... Use that answer in your email subject line. Boom. 💥

Following up will be highly dependant on the individual. During your initial meeting it'll be crutial to determine how they operate and what the best method for contact is - text, email, call? What do they value? When you are ready, creating a follow-up oppourtunity that has integretiy and reinforcement is key. Don't just call - drop and email and tell them you're going to call. Or give them that initial text and then call to let them know to expect an email with further info. Giving them the oppourtunity to be prepared for the next discussion is just as important as your own preparation. Not wasting their time, not interrupting their schedule, and not catchting them off gaurd is a large part of successful follow up.

What is helpful for me that I hold all appointments in a note keeping template/ taking down relevant meeting notes as the meetings take place - with actions column. This makes it easier as I prefer to drop emails literally from my flight so by the time I land I have nothing to worry about! Everything is fresh! The notes are my reference back in case I need to revisit the meeting details

Who calls the leads, you or your competitors? After the tradeshow, it's important to promptly follow up on calls and promises, as your competitors may have had similar interest from visitors in the solutions you offer. Will your competitors be calling “your” leads before you do? Attending a tradeshow without a comprehensive follow-up plan is pointless.

É sempre bom fazer anotações sobre essas entrevistas para relembrar tudo que foi falado para contribuir em repostagens, feedbacks aos líderes e crescimento próprio. É importante deixar a mente atenta aos detalhes da entrevistas para as próximas estar ainda mais preparado.

Trade show interviews deserve a follow-up worthy of the effort after all money and time is invested in doing so. Within 48 hours, send a personalized email that showcases you weren't just another face in the crowd. Mention a specific detail from your conversation, then throw in a surprising twist: "Remember that innovative solution we discussed? I found a relevant case study that perfectly aligns!" This unexpected addition demonstrates your initiative and sets you apart from the pack.

I find that the personal touch also comes from the way a company design's its very thought through giveaways during a Tradeshow - not something that they will trash on their way out of the show- but something that is useful they can reuse or has a sustainable element to it. Do not splatter company logos all over as how many coffee mugs can one have with corporate logos? Can we please keep logos subtle?

Don’t try to do this with everyone. Pick a top ten that aligns best with your targeting. Less is more with this approach. If you try do this with everyone, you’ll only have an average success rate.

Como directora de mercadeo y comunicación, es fundamental realizar un seguimiento efectivo después de una entrevista en una feria comercial. La clave radica en la personalización del mensaje para destacar entre la multitud. Evitar los mensajes genéricos y adaptar la comunicación según el diálogo específico con el entrevistador es crucial. Es recomendable mencionar los desafíos o metas particulares discutidos y alinearlos con las habilidades y soluciones que puedes ofrecer. Este enfoque no solo muestra un nivel profundo de interés y compromiso hacia las necesidades del potencial empleador, sino que también refuerza tu profesionalismo y capacidad para establecer relaciones significativas en el entorno comercial.

By taking a personalized approach, you demonstrate that you are attentive, engaged, and genuinely interested in addressing the interviewer's specific needs. This not only sets you apart from other candidates but also builds a foundation for a strong professional relationship.

An impression created at a tradeshow can be positive but forgettable. A great follow-up can remind your lead why they enjoyed talking with you, the value you bring and refresh the conversation; making your connection relevant again for action.

It’s probably more important to articulate how you can help them instead of talking about what you do. Always do what you told them you’d do without asking them to do anything more.

Open ended questions help! Listen carefully! Come prepared for pre-booked appointments.look up the client profiles and the company websites. Don't appear to be in a rush to conclude the meeting! Be courteous be polite!

At this point they should be in a marketing automation system segmented by persona. This allows personalization around a customers deepest needs so you can nurture the opportunity and continue pushing toward additional opportunities. Let automation help manage your capacity so you can focus on the closest to close sales while the system continues to move them forward to a more ready for sales state of mind.

Don’t wait too much time for follow up. Time is key for a better performance in trade shows. Your client maybe have met many people during the event and probably won’t remember everyone.

Add everyone you have met on LinkedIn, so you can keep in touch with people and let them know what you are doing. LinkedIn is a great tool.