Head of PR - Fashion

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Job Purpose:

Inspire and influence by elevating the unique timeless story of Chanel.
Communicate Chanel’s iconic creations, heritage and values with distinct storytelling that is elevated by our knowledge of the brand, the highest standards of creativity and our art of relationships.
Adapt to the times with constant curiosity around the people, places and ideas which add value to our brand and company.

Key Responsibilities:

Strategy and Planning

In charge of PR strategy planning and align with global strategy.
Upholding brand image through qualitative negotiation with media partner with strategic point of view
Ensure local PR/ EPR strategy is properly implemented and precisely manage PR budget.

Press communications, event, and tools

Develop long term relations and independently deal with key media partner and influencers.
Planning, negotiate 360-degree co-op projects with key media partners coherent with annual strategy.
Supervise press release translation, advertorial write up, distribution and follow up to ensure maximum exposure.
Plan and execute press trips & events from show to collection launch.
Notice industry competition analysis and provide insight for upcoming strategy planning.

Internal coordination

Establish close communication with Global PR team, China PR Team of WFJ, FBP, CELEBRITY, ART & CULTURE to support divisional event and resource sharing.
Work closely with Media, Social team and Marketing team and other internal departments to support company initiatives.

People Leadership and Development

Manage, coach and train PR support staff. Recruit and retain the highest quality staff.
Ensure the company policies and procedures are upheld. Ensure that PR supporting team receives formal feedback through performance appraisal and discussions.
Reward and recognize staff for performance.

What you can bring to the team

Person Specifications:

Academic / Professional Qualifications

Work Experience

10 years experiences in PR / EPR / Corporate Communications in Fashion industry.

Required Competencies

Good relationship and network with media in China with good track record
Be passionate about the brand, strong sense of luxury and branding.
Highly organized and able to prioritize and manage multiple tasks within a busy and energetic work environment.
Outgoing personality with excellent interpersonal and communication skills. Excellent coaching skill to manage and develop the current PR team.
Creative, confident, dynamic, and independent with strong team-working spirit and strong sense of responsibility. Able to work under pressure.
Able to report clearly and concisely to management.
Able to cope with frequent travel schedule.
Excellent team player
Effectively bilingual in French, English and Mandarin. Proficiency in written and spoken French is a plus.

Key Interactions:

Internal

External

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