Cowboy

*News from Cowboy HQ* *We are crowdfunding* Following our announcement of a new strategic investor in Cowboy, we are excited to now invite our crowdfunding community to join as well, with exclusive Early Access available. The macro trends that underpin micro mobility are more relevant than ever – e-bikes are 10 x greener, cheaper, faster and healthier than cars. Like-for-like revenue grew by 35% last year, margins more than doubled, and costs were reduced by 21%. We are on track to be profitable as planned in 2025 and we continue to invest in and release new products. The discipline we have shown with both our unit economics and cost control along with new product innovation and sales growth, positions us to be one of the winners in the e-bike race and it is certainly a race worth running. The positive impact of e-bikes on the environment is a major reason why everyone of us comes to work every day and with McKinsey projecting ‘explosive growth’ to a $540Bn global micromobility market by 2035 it is clear we are not the only ones who believe there is value in our mission to make e-bikes the most popular mode of transport in every home. The names of our investors are on our investor wall at our global HQ, so we are reminded each day of their support. To join them and secure priority access to invest, visit cowboy.com/invest. Don't invest unless you are prepared to lose all the money. #crowdcube #cowboycrowdfunding

*NEWS FROM COWBOY HQ* We are delighted to announce a €5M investment led by Cypress Capital, a strategic investor based in Taiwan, the global hub of bike manufacturing. With much of the bike industry’s production centered in Asia, Cypress Capital’s strong presence and invaluable network in Taiwan and Hong Kong will support our continued growth. Their involvement and on-the-ground network not only deepens our ties with key suppliers but also brings extensive experience in hardware investments. In addition to welcoming Cypress Capital, Cowboy has secured further backing from our existing top-tier investors, including Index Ventures, HCVC, Future Positive , Isomer Capital, and Exor N.V. As with previous years, we are also excited to invite our active community to participate in our upcoming crowdfunding campaign via Crowdcube, launching on Monday 9th September. With continued hardware and software innovations introduced this year, Cowboy is well-positioned for sustained growth and leadership in the e-bike industry. Speaking on the investment, Caren Huang, Portfolio Manager, Cypress Capital, said: “Cowboy is delivering the right product in the right place at the right time. Despite the challenges of a turbulent market, the company has made significant strides by focusing on perfecting hardware design, software upgrades, and business model transformation. Cowboy has demonstrated its resilience and competitive edge in a challenging industry.” Read the full story: https://lnkd.in/ejSQXJJS

Here at Cowboy, we want to make bikes everyone’s favorite mode of transport. Not because we’re against other vehicles, but because cycling is a greener, cheaper, faster, and healthier way to get around — and the more people choose it, the better. As over a dozen cities across Europe prepare to restrict the use of cars for World Car Free Day on September 22nd, we've got a few things planned to inspire people to get back in the saddle. More info on this soon... In the meantime, we encourage you to check online whether your city is one of the 1,800+ taking part in World Car Free Day and get involved in whatever way you can. Find out more here: https://lnkd.in/dT3GNJUQ #worldcarfreeday

Heading back to work and looking for a new way to commute? Did you know you can lease a Cowboy from only 54€ a month? The beginning of September signals the end of the summer holidays, and there's never been a better time to upgrade your daily mode of transport on your work commute to the greener, cheaper, healthier, and more connected option: a Cowboy e-bike. Our leasing programs provide the opportunity to get access to our bike models from only €54 a month with theft and damage insurance, road assistance, and a yearly maintenance budget all included in the cost, making your ride as seamless and worry-free as possible. Customers based in select European countries can lease a Cowboy through their employers for a period of 36 months, with the option to gain ownership of the bike after the lease period, whilst those in the United Kingdom can obtain bikes through the government’s Cycle to Work initiative. There has never been a better time to look into getting an e-bike through employer leasing schemes. Read more here to find out more about leasing schemes in your region: EU: https://lnkd.in/eVdjgkSJ UK: https://lnkd.in/e3-vP3Yi

Cowboy CMO, Richard Ascott had the honour of sharing our story at Love Tomorrow, Belgium's premier conference for conscious consumer businesses. In this snippet, Rich discusses the growing appeal of e-bikes and how Cowboy is driving demand among a younger demographic, who are increasingly recognising the benefits of this exciting new mobility category. He also delves into the Cowboy origin story, our approach to being an "Apple in a world full of Samsungs," our active community, path to profitability, and how we’re turning commuters into superheroes. Watch the full video here: https://lnkd.in/dCKwCDqb

CowboyClub presents: ted. Amsterdam From the heart of Amsterdam to the world at large, there's nowhere quite as colorful or unique as ted. Part furniture store, part photoshoot & events space, this place is all about decor, design and impeccable vibes. We were lucky enough to catch up with co-founder Daphne Weersink, and chatted about her process, their plans for the future – and what color she'd paint a Cowboy e-bike given the chance. Read more here: https://lnkd.in/e4jKQTGt

We have successfully migrated to Amazon Web Services (AWS) with the support of CloudNation. This strategic move enhances the scalability of our tech, reduces latency, and optimizes costs to support our growing fleet of riders. Our riders complete more than 1.5M trips per month, and this number keeps on increasing. This update means we can manage our extensive data set even more efficiently, further improving rider safety and delivering a seamless, connected riding experience. Why is this significant? As makers of the most advanced e-bike in the market, we collect over 25 data points per second and can notify riders of dangerous junctions via Predictive Alerts, monitor the performance of the bike and in the unfortunate event of theft, almost 90% will be recovered within five days thanks to our Find My Bike technology. We also use our data to connect our rider community with performance sharing and Share My Ride. Read the case study here: https://lnkd.in/eZrb6pdg

A closer look a the co-designed bike for our summer partnership with adidas Paris. Created by our design director, Richard Bone, it is inspired by the aesthetic of adidas Originals – understated and iconic. Richard opted for a monochrome white-on-black design, with the famous three stripes running the center length of the Cruiser ST frame, and positioned towards the rear of the exterior frame of the Cruiser. Each detail was hand-painted by our partner. These bikes are designed to offer their athletes and guests a sleek, connected, and eco-friendly way to zip around the city. Discover more on the partnership here: https://lnkd.in/eWAfCYM6 [Not available for sale] #Paris2024 #adidaspartnership

We're delighted to reveal that we’re the official e-bike partner of adidas this summer, offering their athletes and guests in Paris a sleek, connected, and eco-friendly way to zip around the city. adidas Paris needed a smart way to beat the road closures, packed metros, heavy traffic, and scarce taxi options. Enter our e-bikes – the perfect ride to keep things moving smoothly during a summer of sport. Our e-bikes come loaded with Google Maps Navigation, Share My Ride, and Crash Detection, making travels around the city’s awesome cycling paths a breeze, whether catching events, hitting up landmarks, or just exploring. Co-branded gear is also available on behalf of our partners Closca and Quad Lock to keep riders connected and safe while cycling through the city. Discover more here: https://lnkd.in/dRfPW8CV [Co-branded Cruiser/Cruiser ST not available for sale]

Behind the scenes of our latest AdaptivePower™ 2.0 campaign shoot in Barcelona. Working together with the campaign photographer Ronan Gallagher we captured beautiful and sophisticated imagery to bring the creative concept to life digitally, and in-store. From sunrise to sunset we put the new software through its paces on the streets (and up the hills) of the city. It was one (long!) but rewarding day and we’re extremely pleased with the results. Thank you to everyone involved who helped make this concept a reality. Discover more about AdaptivePower™ 2.0 here: https://lnkd.in/dMjXxBsA All behind the scenes content was captured by Santi Àvila