Mamamia

Beauty News 📣 👄 💄 This week we launched *Tried & Tested* a new You Beauty episode where hosts Erin Docherty and Emily Vernem put viral hacks to the test. Erin reviewed a TikTok trend which saw her swap out dry shampoo for micellar water, while Em tested the 'boyfriend blush'. More newness: the talented Sarah Marie Fahd has joined the You Beauty team, hosting the very popular In Her Bag episodes. Sarah Marie is available for Commercial partnerships across podcast, social and written. Ask your Mamamia Sales Manager for more info. Watch: https://lnkd.in/gEDcsXqt the pod link: Listen: https://lnkd.in/gYm24i73 CREDITS Hosts: Erin Docherty & Emily Vernem Executive Producer: Talissa Bazaz Audio Producer: Lu Hill Head of Production: Haidee Brown Head of Content: Eliza Sorman Nilsson Head of Audio Sales: Belinda Cook #napoleonperdis Napoleon Perdis Cosmetics

At Mamamia we don’t just talk to women, we listen to them. We’re the best at understanding Australian women and now our brand partners can harness that knowledge too. Introducing 🟠🔶The Daily Dial🔶🟠 our brand-new content planning tool for advertisers and the newest addition to our Mamamia DNA insights suite. The Daily Dial was built in partnership with today research agency and is the result of months of qualitative research involving one-on-one conversations with women of all ages to explore how they spend their day, when they consume media and what they’re talking about on dark social. Fresh from launching at our Upfronts, we went behind the scenes with Head of Audience Insights Jocelin Abbey to find out more. Here’s what you need to know: 🧡 It’s all about relevance. The Daily Dial helps Marketers understand women’s mindsets and content habits across their day and week, helping brands engage in a way that’s truly meaningful to customers. 🧡It’s exclusive. The tool is available only to Mamamia clients and agencies starting mid-September. 🧡 We’re just getting started. Alongside The Daily Dial, we’ve got the State of Women report, offering brands an annual heads-up on what Australian women are thinking and consuming right now. Want access to The Daily Dial now? Contact your Mamamia Sales rep. Want more insider info? Everyday this week we’re going Inside our Upfronts. Make sure you’re following Mamamia for the latest intel on the super channel for women. Thanks to: Our partners at Today: Alex Moshovelis (he/him), Hayley Tasker, Alisia Muscat, Louise Sergent Our amazing Mamamia team: Jocelin Abbey, Muhsine O., Dani Natoli, Harrie Jack, Danni Wright

What a line up. 🦹♀️🦸♀️🦹♀️🦸♀️🦹♀️🦸♀️ Thank you to all our clients, agency partners and Trade friends who joined us for Upfronts in Brisbane and Sydney this week. And a HUGE shout out to the hardworking team behind the scenes of our Upfronts Not all heroes wear power suits 👏👏👏👏 Perth and Melbourne- we’re coming for you with a fresh new brand, new content ecosystems, new podcasts, new platforms, new tools and new audiences. Make sure you’re following Mamamia for all the latest announcements. 📍Ovolo Hotels 📍Lightspace Brisbane

Upfronts 2025 marks the beginning of a whole new era for us at Mamamia New branding, new ecosystems, new platforms, new tools, new audiences. There’s a lot of NEW to share so over the next few days we’ll be giving you extra access ✨ INSIDE OUR UPFRONTS ✨ to learn more. First up, the *1 Million Women Project* - our huge ambition to change the health outcomes of four generations of Australian women. This morning we went behind the scenes with Head of Content Eliza Sorman Nilsson to get the all the important info.   Here’s what you need to know: 💫 Why are we doing this? 89% of women in our audience told us they’re struggling with health info. They want expert advice that’s reliable and relatable. 💫 What are we focusing on? The big issues. Think perimenopause, ADHD, endo, anxiety, breast cancer—you name it. We’re creating a health hub with hand-picked experts and our signature 'edu-tainment' style to cut through the noise. 💫 When is it launching? Starting in March 2025, we’ll be hosting virtual summits and rolling out tons of content that’s actually helpful. To make it accessible to all Australian women, Mamamia will be translating all content into languages including Hindi, Mandarin, and more. 💫 How can brands get involved? There will be lots of opportunities for sponsorship and integration, for brands looking to make a meaningful difference to the health of Australian women. Ask your Mamamia Sales rep for more info. This is about changing the game for Australian women’s health, and we’re just getting started. #insidethemamamiaupfronts #mamamiaupfronts2025

Upfronts 2025 marks the beginning of a whole new era for us at Mamamia New branding, new ecosystems, new platforms, new tools, new audiences. There’s a lot of NEW to share so over the next few days we’ll be giving you extra access ✨ INSIDE OUR UPFRONTS ✨ to learn more. First up, the *1 Million Women Project* - our huge ambition to change the health outcomes of four generations of Australian women. This morning we went behind the scenes with Head of Content Eliza Sorman Nilsson to get the all the important info.   Here’s what you need to know: 💫 Why are we doing this? 89% of women in our audience told us they’re struggling with health info. They want expert advice that’s reliable and relatable. 💫 What are we focusing on? The big issues. Think perimenopause, ADHD, endo, anxiety, breast cancer—you name it. We’re creating a health hub with hand-picked experts and our signature 'edu-tainment' style to cut through the noise. 💫 When is it launching? Starting in March 2025, we’ll be hosting virtual summits and rolling out tons of content that’s actually helpful. To make it accessible to all Australian women, Mamamia will be translating all content into languages including Hindi, Mandarin, and more. 💫 How can brands get involved? There will be lots of opportunities for sponsorship and integration, for brands looking to make a meaningful difference to the health of Australian women. Ask your Mamamia Sales rep for more info. This is about changing the game for Australian women’s health, and we’re just getting started. #insidethemamamiaupfronts #mamamiaupfronts2025

WHAT BRANDED CONTENT MADE HER CLICK THIS WEEK? 
#sponcon shouldn’t be a dirty word. Our talented Branded Written team work super hard to make sure branded content is held to the same standards we have for Editorial content. Mamamia Advertorials don't feel like "Ads" because they're filled with real recommendations from trusted talent. That’s why 71% of readers have bought products/services after reading about them on Mamamia. 86% intended to buy products/services after reading about them on Mamamia. Here’s what women were reading in the last 7 days: 👩🦰The hair tool that gets you out the door in 11 minutes flat. By Hannah Mansur for Dyson 💐 'I’m a Mamamia editor, and these 6 summer fragrances are guaranteed to get you all the compliments.' by Cassandra Green for MYER 🛟 ‘Yes, you might need life insurance earlier than you think.’ By Jane Hultgren for Zurich Australia Chat to your Mamamia sales rep about the research behind the effectiveness of Branded Written Content and how it can work for your brand. #brandedcontent #advertorials #marketingtips #mediaandmarketingaustralia

Trying to be chill but failing because THE Nicola Coughlan (of Bridgerton and Derry Girls fame) just shared an article by our Head of Entertainment Laura Brodnik on her Instagram 🤗🤗🤗 ✨The 5 best new TV shows of 2024 that you definitely havent watched yet. ✨ 1️⃣ Big Mood. Staring our girl Nicola in “her most exciting performance of 2024”. Watch on Stan. 2️⃣ Queenie. Now on The Walt Disney Company’s Disney+ 3️⃣ Lady in the Lake. On Apple TV + 4️⃣ Lost Boys and Fairies. Watch it on Stan. 5️⃣ Ladies in Black. On Australian Broadcasting Corporation (ABC) iview #entertainmentcontent #tvreviews #newshows

What’s trending this week? JLo, breakups and #divorce content. Jennifer Lopez is in her single gal era, and our audience wants to know all about it. What she read: this article ‘With two words, Jennifer Lopez just summed up what went wrong with Ben Affleck’ by Tara Watson 👀 : https://lnkd.in/gMaGh5sd What she listened to: ‘Jennifer Lopez's Revenge (Featuring Matt Damon)’ on *The Spill* podcast 🎧: https://lnkd.in/gMeMZ_UK CREDITS Hosts: Laura Brodnik and Emily Vernem Executive Producer: Kimberley Braddish Audio Producer: Scott Stronach Social Producer: Marlena Cacciotti Head of Production: Haidee Brown Head of Audio Sales: Belinda Cook #trendingcontent #mediatrends #entertainmentcontent

🥰 that feeling when you get to work with your hero 🥰 In this weeks episode of *But Are You Happy*, host Clare Stephens got to interview one of her idols, @Missy Higgins the Australian musician whose emotive songwriting has deeply connected with so many people. They discussed prioritising happiness over expectations, navigating a new phase of life, and how music can be therapeutic when processing pain. With the episode released R U OK? day, Missy shared how creating her latest album, The Second Act, has helped her heal. HUGE thanks to our sponsors Flight Centre Travel Group Listen: https://lnkd.in/g33qkMcq Credits Host: Clare Stephens Guest: Missy Higgins Executive Producer: naima brown (rummery) Producer: Tahli Blackman Audio Producer: Scott Stronach Commercial producer: Courtney Ammenhauser Mamamia Sales: Holly Yates Melanie Gates Brand Partnerships: Lucy Ballenden Bronte Wiles

Why should you be talking to TRUE CRIME listeners? 82% are regular weekly listeners 👉 they are loyal and invested. 87% are the primary grocery buyer 👉 they make the purchase decisions. Mamamia's TRUE CRIME CONVERSATIONS podcast consistently charts in the Triton Digital podcast ranker. This week: The Murder That Broke A Detective. From domestic violence to murder, sexual assaults, and abuse against children, former Australian detective, Luke Taylor, has sadly seen it all. But after struggling with his mental health from the job, one murder was the final catalyst for Luke's retirement: an attack on an unsuspecting nurse, killed by her very own family. Listen: https://lnkd.in/gVm7QiKH Credits Guest: Luke Taylor Host: Gemma Bath Executive Producer: Christel Cornilsen Audio Producer: Scott Stronach Social Producer: Josh Green #podcastmarketing #podcastsponsorship #marketinginsights Source: Triton Podcast Metrics 2023