Hismile

We are now leading the dental aisle of Boots UK. 🤯 We also have the most shelf space of any oral care brand outside of your classic 2 legacy brands. A huge achievement in only 1 year. Great to see Boots UK share our vision for disrupting oral care and making it a destination that people want to visit again. Also peep the huge turnout for the launch of our Cotton Candy Toothpaste (now live nationwide). Big thanks to Rebecca Hitchings Melissa Harris Ella Wills and the rest of the Boots team for believing in our brand.

Hismile x Paullie taking over Boots UK 🇬🇧 Thousands turned up to the Hismile meet and greet with Anna Paul at Westfield London. It was one of the biggest turn outs the centre has had…all for a toothpaste collaboration. 🤯 The hype generated in the build up and during the event was massive, and the numbers speak for themselves with over 7 million views and over a thousand comments across all content. 🚀

We’ve teamed up with Mattel, Inc. for our biggest and most iconic licensed campaign to date: Introducing Hismile x Barbie 🦷🍬   What better way to celebrate 65 years of Barbie, than to turn bathrooms across the world pink with an iconic Barbie Pink Toothbrush and Barbie Pink Bubblegum Toothpaste. Available online and in select retailers, this is a guaranteed best-seller. 🦷🍬   We're only just getting started 👀

We’ve just launched the Hismile “Mix and Match” toothbrush bundle. The concept has been designed to allow you to build your own toothbrush, and change it as often as you like. With over 150 combinations live on our site, there is a style for everyone. Our aim is to have close to 2000 combinations by the years end, with some exciting limited edition toothbrushes dropping along the way. Crocs and Stanley 1913 have shown that an everyday item can be exciting, and we’re looking to bring the same to Oral Care.

Great to have Hismile's Wonka Chocolate Toothpaste win the award for Best Product: Health and Beauty, at Licensing International’s 2024 Excellence Awards. Huge shoutout to the team at Warner Bros. Discovery for helping pull together such a successful licensed campaign 🚀

My favourite type of before and after. What a big weekend of sales with Woolworths Supermarkets. Excited for the next few months with Hayden Sansom and team.

We are growing our in-house legal team! This is such a diverse and fast-paced role in an incredible team! If you've worked in-house before or looking to make the jump, here's the ideal role for you!

Wow, look at this activation with Woolworths Supermarkets. When you have buy in at the level of Hayden Sansom and Daniele Chiddo, it really is amazing what you can do. We've got some big things planned with Woolworths and brick by brick our goal of becoming the no.1 oral care brand in Australia is happening. Takes time and perseverance (and an amazing customer base) but it's happening, and faster than anyone predicted. Shout out to Lauren Golus and team at Cartology - Part of the Woolworths Group for their partnership on this one as well.

Our toothpaste range just got tastier…introducing 3 new Hismile x Chupa Chups flavours 🍭 Cola 🥤 Strawberry Cream 🍓 Choco Vanilla 🍫 We’ve partnered with Perfetti Van Melle to create some mind blowing flavours that are guaranteed to be best-sellers. This takes our range to over 20 flavours, and we’re only just getting started.

Hismile x Vegemite Flavoured Toothpaste… did we get your attention? 🎯 Shoutout to the team at Bega Group for getting two iconic Australian brands together for this fun April Fools campaign, where we saw thousands get behind this potential flavour 😋 You might find our Vegemite flavour in a retailer near you 👀