Air Aroma

What Is Scent Marketing? By integrating carefully selected fragrances into various business environments, companies can create memorable, multisensory experiences that not only attract customers but also foster brand loyalty. Learn more in our article linked below as we delve into the science and art behind scent marketing, exploring how businesses can harness this powerful tool to transform their spaces and elevate their brand presence.

A scented...ship? Yep! We do it all 😁 🛳 From luxury cruises to private yachts, we're helping make nautical experiences more memorable through scent. As the luxury cruise industry continues to grow, prioritizing the design and feel of their spaces, a signature scent is becoming more popular as a recognized necessity in the hospitality industry to stand out and connect with consumers. Read about our work with Virgin Voyages in the link below and get in touch with us if you're interested in learning more about a custom scent for your cruise brand, scenting ship interiors, or branded scent products. We'd love to chat. #luxurycruises #cruises #cruiseindustry

Hub Australia, Australia’s largest privately-owned flexible workspace operator with sixteen locations, prioritizes the “vibe” of their spaces with plentiful indoor plants, natural light, and a signature scent by Air Aroma. Learn more about how scenting in the workplace can benefit members and how Hub creates a welcoming ambiance through scent in the link below.

IHG Hotels & Resorts, one of the most respected hotel brands globally and industry leaders entrusted Air Aroma as a preferred scent supplier to design Holiday Inn signature scents for the Holiday Inn and Holiday Inn Express brands, part of IHG’s Essentials collection. Learn more about the signature scents as we continue to bring positive experiences to guests through scent across the globe.

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We offer a range of curated fragrances for you to choose from, making it simple to instantly add a sense of elevation to your space. Often chosen for its subtlety, our White Tea fragrance exudes a soft sense of cool, like soft linen and a gentle breeze. It's fresh, herbal and musky with notes of green leaf, orris, apricot, jasmine, white tea leaves, musk, thyme. Reach out to us to inquire about a scent sample for your business. #whitetea #airaroma

Congratulations to InStitchu on their scent launch! They employed an innovative way to connect with their customers by creating a vote for their signature scent. Visit the showrooms to experience the Black Tie scent, a fresh and formal fragrance "well suited" to the brand, created by Air Aroma.

A few months back, when we were circling the idea of our own InStitchu brand scent to enhance our Showroom experience and create some unique touch points, we realised that the custom nature of our business demanded a little extra personalisation. So we worked with Ashley DiCiero from Air Aroma to craft three very different (but equally beautiful) scents that captured different facets of our DNA. And we put the question to our customers, asking them to vote for their pick. This week we launch the new InStitchu custom brand scent, “Black Tie”, to be rolled out across a first round of our Showrooms, using specialist diffusion technology and a customer-curated scent! Stay tuned for the next chapter—more to come.

"By implementing a slow, methodical, and intentional approach to creating their products, their sleek and stunning diffuser designs match the ambiance you wish to create in your space. The minimal physical structure allows the diffusers to blend well with any décor theme while taking up little space. With whisper silent operation and adjustable scent output, you can have a sweetly smelling space with little effort. With a sophisticated cone-shaped design as well as a handful of scents to compliment it, Air/Aroma’s Aromax diffuser helps you create the environment that you want to achieve without needing to use harsh chemicals or speak over a loud diffuser." -Minimalism Life

When minimal fashion brand Everlane came to us, they asked for a scent that matched their ethos of radical transparency - clean, gentle, and natural. It also had to feel casual and comfortable, while still being refined, fitting the Everlane characteristics of simple, alluring, and approachable. Using 100% natural essential oils, we designed a signature blend that creates modern allure with a subtle woody untertone. Grounded by earthy vetiver and dry cedar, light notes of patchouli and tonka inspire with depth. Looking for a signature scent that's 100% natural? Get in touch with us to learn more about our scent design capabilities and watch (and smell) your vision come to life.