AlphaTauri

Great talks, exciting menswear, and amazing partners! For the 3rd time, AlphaTauri is attending the Chicago Collective Menswear trade show with M5 Showroom to present the upcoming #SS25 Collection. Looking forward to the next season with our friends from Nordstrom & Garmany of Red Bank and Michael Allen's of Portland #AlphaTauri #FitsBodyAndMind #FashionByRedBull

As the tennis season is in full swing, we are proud to be featured alongside the rising star of the ATP tennis tour, Joel Schwärzler. You can read the full article here: https://lnkd.in/dA-rXy2D #AlphaTauri #FunctionalFashionByRedBull #FitsBodyAndMind

Fashion on the Pitch We are thrilled to have dressed the TV hosts of ServusTV for their record-breaking transmission of the European Championship; with 122 hours of live transmission, 6.2 million Austrians watched ServusTV, and there were 13 million views on ServusTV On. But that's not all. Our partnership with ServusTV extends beyond soccer. We are also dressing their hosts for various motorsport and tennis tournaments, adding our brand's unique style to multiple top-tier sporting events. #AlphaTauri #FunctionalFashionByRedBull #FitsBodyAndMind

AlphaTauri x Will Claye   We proudly collaborated with professional triple and long jumper Will Claye on bringing his vision to life: A custom capsule collection exclusive to his fellow Red Bull athletes, adorned with an emotional message.   Check out the story behind our collaboration with Will Claye and the inspiration behind the message here https://win.gs/3XTZSGQ #AlphaTauri #FunctionalFashionByRedBull #FitsBodyAndMind

A Weekend of Motorsport Celebration in Austria    The thrill and excitement of Formula 1 graced Austria this past weekend, as the iconic Red Bull Ring I Projekt Spielberg hosted yet another unforgettable race.  Onsite, we dressed the hosts and our incredible athletes. Every moment was a testament to the dedication and passion that fuels our brand. We're proud to be part of such an exhilarating and inspiring event.   Here's to the teams, the fans, and everyone who made this weekend an extraordinary celebration of motorsport! #AlphaTauri #FunctionalFashionByRedBull #FitsBodyAndMind

Versatility in fashion   Practicality and versatility are at the core of our product development mission at AlphaTauri. This can be evident in pieces like the OBOSS blazer, that can transition seamlessly from a casual setting to a formal one. Packable, water-resistant, and featuring an inner removable vest, this jacket is the perfect all-day companion, and an all-round example of a functional fashion piece. Check it out here https://win.gs/3VUwX49 #FunctionalFashionByRedBull #FitsBodyAndMind #AlphaTauri

AlphaTauri in Canada AlphaTauri has marked an exciting milestone as we celebrated our grand entrance into the Canadian market in collaboration with Boutiques Europa, PRFKT, Vault - Montreal in Montreal. The evening was a spectacular showcase of our Spring/Summer '24 collection, setting the stage for an unforgettable race weekend ahead of the Montreal Grand Prix. A heartfelt thank you to everyone who made this event so memorable. #FunctionalFashionByRedBull #AlphaTauri #FitsBodyAndMind

The Importance of the Right Brand Environment Recently, we were activated amidst our retail partner Sagmeister's premium environment. Clemens Sagmeister states, "With AlphaTauri, we have a successful Austrian brand that fits perfectly into our premium fashion portfolio. The collections tell a story through the functionality of their designs, creating a unique and engaging experience for our customers." Long-term partnerships, like the one with Sagmeister Modehaus, are a significant part of building the brand into what it is today. We look forward to many more successful days like these together. #FunctionalFashionByRedBull #AlphaTauri #FitsBodyAndMind 

Celebrating Partnership: AlphaTauri x Schnitzler Last week, we had the pleasure of hosting an event in our Düsseldorf showroom with our partner, Modehaus Schnitzler GmbH & Co. KG. Our loyal customers and friends of the brand had the unique opportunity to explore the new AW24 collection for the first time and get an exclusive behind-the-scenes look at our showroom. Thank you to everyone who joined us. We look forward to more fantastic moments ahead! #AlphaTauri #FunctionalFashionByRedBull #AW24Collection #FitsBodyAndMind

Behind the Scenes of @AlphaTauri`s Spring/Summer 2025 collection presentation. Over the past two days, for the first time, the AlphaTauri Spring/Summer 2025 collection was presented to our international sales team. The new collection embodies a blend of lightness, breathability, movement, and technology, evoking a sense of fluidity and tranquillity. Our Creative Director together with the entire team unveiled the key looks for the upcoming season and gave a deep-dive into all the functional features, innovative materials as well as newest textile technologies. Stay tuned! #AlphaTauri #FunctionalFashionByRedBull #SS25