Apple puts a spotlight on work-related Vision Pro use cases

Apple puts a spotlight on work-related Vision Pro use cases

In a recent post to its Newsroom, Apple highlighted a number of Vision Pro use cases. While you may be expecting them to have everything to do with fun and good time, or at least some AR-assisted chores facilitation, the list actually focuses on something much more serious: purpose-built apps that simplify tasks in industrial and business settings.

The piece is rather long, but if you’re interested in this subject, do allocate 5-10 minutes of your time to read it. Otherwise, here’s the scoop.

• SAP uses Vision Pro in the Analytics Cloud environment to instantly show dashboards, diagrams, charts and maps in 3D with overlaying capabilities, which enables much faster educated decision making.
• Microsoft integrated Vision Pro into its 365 ecosystem and made office apps spatial computing-friendly, improving focus, task switching, and general routine management.
• Webex and Zoom are among the first video conferencing services to seamlessly integrate Apple Vision Pro into meetings, thus pushing the telepresence concept to the next level.
• Porsche made the Porsche Race Engineer app to have all the crucial data on cars and pilots at their fingertips.
• NVIDIA Omniverse Cloud APIs rely on Vision Pro for creation of intricate and complex visualizations of new designs that can also be manipulated in a real-time simulation.
• KLM Royal Dutch Airlines built the Engine Shop app to help engineers learn everything about engine design and maintenance as thoroughly as possible.
• Resolve developed a Vision Pro app that simplifies HVAC, electrical lines, plumbing tracing in house designs.
• FireOps by About Objects and DigitalCM is a single command center aiding in emergency response and situation management.

So, is Apple Vision Pro all work and no play?

As we’ve reported in an earlier post, there are clearly entertainment programs – what’s more fun than Fruit Ninja? – built for Apple’s spatial VR/AR set. If you care to look the matter up online, there are numerous news pieces telling this and that streaming service and game designer is planning to make a Vision Pro app.

However, as any good tech, it’s obviously not only about entertainment. Here the comparison with Kinect comes handy again: that motion capture device was also used in settings opposite to fun, like hospitals. So, it’s quite natural that Vision Pro is used for work, and the fact that Apple highlights such cases in its blog sheds light on how the company sees this product evolving.