If you have recently transitioned to Merchant Center Next and would like to check some functionality in classic Merchant Center, you can use the bidirectional switch option.
Historically, switching to classic Merchant Center from Merchant Center Next was a one-way option. From now on, switching back and forth between Merchant Center Next to classic Merchant Center is available until the classic Merchant Center is no longer available for you.
If you’ve already been using the Merchant Center Next experience for a while, this functionality may not be relevant for you. We recommend continuing to use Merchant Center Next.
On this page
- What happens when I switch back and forth between Merchant Center Next and classic Merchant Center?
- How do I switch?
- What improvements does Merchant Center Next bring?
- FAQs
What happens when I switch between Merchant Center Next and classic Merchant Center?
When you switch between Merchant Center Next and classic Merchant Center you’ll be able to use Merchant Center functionality across both versions.
Before you decide to switch back and forth, keep in mind classic Merchant Center will be deprecated soon. Bidirectional switch is hence only available for a limited time before classic Merchant Center is deprecated.
Important: When bidirectional switch becomes available, all features enabled at that time in the classic version of the account are available in the Merchant Center Next.
In isolated cases, some functionality is not yet available to every merchant in Merchant Center Next. If a merchant starts using such functionality in classic Merchant Center, they would temporarily not be eligible to use bidirectional switch to go to Merchant Center Next until that functionality is made available in Merchant Center Next. We plan to have all features available in classic Merchant Center to be available in Merchant Center Next during Q3 2024.
How do I switch?
From Merchant Center Next to classic Merchant Center
In Merchant Center Next click the help icon at the top of the screen.
Click Use classic Merchant Center.
A disclaimer will appear. If you'd still like to continue, click Switch now.
Your classic Merchant Center experience will now be available to use.
Follow steps “From classic Merchant Center to Merchant Center Next” to go back again to Merchant Center Next experience.
Note: If the Use classic Merchant Center option isn’t available to you:
- You aren’t an admin of the account. The bidirectional switch functionality is only available to users that have admin access to the account. Learn more About account user access levels.
- Your account has been in the Merchant Center Next for some time and switching functionality is no longer available for you.
From classic Merchant Center to Merchant Center Next
In your classic Merchant Center, the banner located at the top of the Overview page prompts you to transition to Merchant Center Next. Click Try new version.
A pop-up welcomes you to Merchant Center Next. Click Get started.
Your Merchant Center Next experience will now be available to use.
Follow steps “From Merchant Center Next to classic Merchant Center” to go back again to classic Merchant Center experience.
- Your Merchant Center account isn’t eligible yet to transition to Merchant Center Next. We’re progressively releasing Merchant Center Next to all accounts. All accounts will be able to upgrade to Merchant Center Next during 2024.
- You aren’t an admin of the Merchant Center account. Only users with admin access can use bidirectional switching.
What improvements does Merchant Center Next bring?
Merchant Center Next is an updated, fresher user interface for Merchant Center, simplifying our platform for businesses to manage how their products show up on Google.
Merchant Center Next is easier to use, lets you control how your products appear across Google, and gives you valuable insights about your business, products, and market.
FAQs
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This option is only available to users with admin access to the account.
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Your account has been in the Merchant Center Next for some time and switching functionality is no longer available for you.
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You don’t have an admin role for the current account.
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The classic Merchant Center experience is no longer available for your account.
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You’re using certain features only available in Merchant Center Next. For example, if you created products for physical stores, the bidirectional switching isn’t available.
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Bidirectional switch is available to any user with admin access. It’s possible someone else with admin access used the bidirectional switch functionality. You can switch again to the experience you prefer.
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Classic Merchant Center is deprecated and you are automatically transferred to Merchant Center Next.