Get started with AnalyticsIntroduction to AnalyticsSet up AnalyticsAccess your Analytics accountGuides and videosTroubleshootDemo accountJoin the Analytics Discord communityGlossaryCollect and manage dataEvents and key eventsImport data from external systemsIntegrationsMeasure ecommerceMeasure lead generation[GA4] First-party data[GA4] Measurement Protocol[GA4] Collect granular location and device data[GA4] Reporting identityReport and explore[GA4] About the Home page[GA4] Reporting surfaces comparisonReportsExplorationsDimensions and metrics[GA4] BigQuery ExportAnalytics IntelligenceThe Analytics appHow data is stored and displayedRegular expressions[GA4] Mini guides: Reporting[GA4] Mini guides: ExplorationsAdvertising and attributionUnderstand advertisingUnderstand attributionManage and configure attributioniOS conversion measurementAudiences and remarketing[GA4] Set up audiences[GA4] Use audiences for advertising and remarketing [GA4] Audiences for common marketing objectives[GA4] Troubleshoot audiencesManage accounts, properties, and users[GA4] Google Analytics account structure[GA4] Personal user settings[GA4] Google Analytics hierarchy[GA4] Edit / delete accounts, properties, and data streams in Google Analytics account[GA4] Create an organization[GA4] Switch between accounts and propertiesData retention[GA4] Data-deletion requests[GA4] Delete / restore accounts and properties[GA4] Move a property[GA4] View the history of account/property changes[GA4] Error messages[GA4] Add, edit, and delete Analytics users and user groups[GA4] Access and data-restriction management[GA4] Request access to Analytics[GA4] Subproperties[GA4] Roll-up properties[GA4] Compare filters, subproperties, and user roles[GA4] Property size classificationsGoogle Analytics 360[GA4] Google Analytics 360 (Google Analytics 4 Properties)Google Analytics 360 Beta (Universal Analytics contracts)[GA4] Subproperties[GA4] Roll-up propertiesHow data is stored and displayedMigrate from Universal Analytics to Google Analytics 4 Google Analytics 4 has replaced Universal AnalyticsMake the switch to Google Analytics 4Common reporting solutions in Google Analytics 4Access your Analytics accountDelete a propertyPolicies and data privacyData privacy and securityHow to get supportAnalytics service statusSupported browsersAvailable languagesAnalytics policiesAnalytics APIsHow Google Analytics secures your web trafficUnderstanding PII in Google's contracts and policies[GA4] Data collectionRegional data collectionPrivacy Disclosures PolicyGoogle Measurement Controller-Controller Data Protection TermsU.S. State Privacy Laws Controller Addendum to Google Measurement Controller-Controller Data Protection TermsShared Data Under Measurement Controller-Controller Data Protection TermsPolicy Requirements for Phone AnalyticsPrepare for Apple's App Store data-disclosure requirementsPrepare for Google Play’s data disclosure requirementsPrepare your app for Android changesUpdates to iOS 14+ campaign measurement