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Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive.
Report and Optimize
Include ad server line items in experiment results
The option to include ad server line items in experiment results is now available to all Ad Manager publishers. This allows partners to understand the impact of experimental changes on their overall monetization and make more informed, data-driven optimization decisions for both programmatic and non-programmatic demand.
Agency reporting dimension
Publishers can now report on total spend from an agency using the Agency reporting dimension. The spend per agency only displays when it comes from a DSP that is making proper bid response declarations about the buyer for whom they're bidding and when the agency is integrated for sharing.
Policies
Reminder: Enforcement of new consent requirements for traffic in Switzerland begins July 31
From July 31, 2024, in order to comply with the EU User Consent Policy, partners using our publisher products (Google Ad Manager, AdSense, or AdMob) will be required to use a certified CMP that integrates with the TCF when serving ads to users in Switzerland, in addition to the EEA and the UK. For details, visit our EU User Consent Policy.
Coming soon
Interactive reports open beta coming Q3 2024
We're excited to announce Interactive reports, a new reporting tool that makes it easier for you to get the information you need. With Interactive reports you can:
- Create a report and view the results on the same page in Ad Manager.
- Select metrics and dimensions using a type-to-select search bar, or view all available in a dedicated window.
- Analyze data in Ad Manager using pagination, data comparisons (including percentage change), flags, and filtering/sorting.
The Interactive reports (beta) will begin rolling out to all Ad Manager publishers in the coming weeks. When the feature is enabled for your network, you'll be able to follow the steps to Create an interactive report.
"Video optimization" report metrics deprecation
The "Video optimization" report metrics are deprecated. They were removed from the Ad Manager interface in July 2023, and will be removed from the external API in August 2024. See Video Solutions reports to learn about supported video reporting options.
First-party identifiers for non-Google programmatic demand in web environments
From July 31, 2024, Ad Manager publishers can start sending first-party identifiers to Authorized Buyers and Open Bidding demand in web environments. For now, first-party identifiers will not be sent to non-Google demand on EEA, UK, Swiss, and Californian traffic. The “First-party identifiers for ads on web” control has been turned on by default for your account and can be found and managed in Demand channel settings.