Simply Put: Why Clear Messages Win—and How to Design Them
Ben Guttmann
Des 2023 · Gildan Media · Dinarasikan oleh Brian Wiggins
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How do you break through the noise? Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change-when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal-and that work.
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Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times bestselling authors. He is cofounder of Digital Natives Group, which has worked with more than sixty authors.
Voice Arts and One Voice Award-nominated voice actor Brian Wiggins has lent his talents to clients such as Southern Comfort, Netflix, Champion, Tyson Foods, and Santa Helena Winery, as well as nearly 100 audiobook and narration projects.
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