This research tests the choice overload effect in an e-commerce context and explores how the choice overload effect is influenced by an individual's tendency ...

No Such Thing as Too Much Chocolate: Evidence Against Choice Overload in E-Commerce · C. Moser, Chanda Phelan, +2 authors. Katharina Reinecke · Published in ...

We conducted an online experiment with 611 participants randomly assigned to select a gourmet chocolate bar from either 12, 24, 40, 50, 60, or 72 different ...

This research tests the choice overload effect in an e-commerce context and explores how the choice overload effect is influenced by an individual's tendency to ...

No such thing as too much chocolate: evidence against choice overload in e-commerce. C Moser, C Phelan, P Resnick, SY Schoenebeck, K Reinecke. Proceedings of ...

No such thing as too much chocolate: Evidence against choice overload in e-commerce. In Proceedings of the 2017 CHI Conference on Human Factors in Computing ...

2024/04/25 · No Such Thing as Too Much Chocolate: Evidence Against Choice Overload in E-Commerce. CHI 2017: 4358-4369. [c3]. view. electronic edition via ...

No such thing as too much chocolate: Evidence against choice overload in e- commerce. In Proceedings of the 2017 CHI. Conference on Human Factors in ...

No Such Thing as Too Much Chocolate: Evidence Against Choice Overload in E-Commerce. Carol Moser. University of Michigan. Chanda Phelan. University of Michigan.

2010/10/01 · The choice overload hypothesis states that an increase in the number of options to choose from may lead to adverse consequences such as a ...