First with Dragon Age: Origins and then with Mass Effect 2, Electronic Arts threw in a couple of DLC extras for those who bought the game new. Battlefield: Bad Company 2 makes this a clear trend: EA is using downloadable and unlockable content as a carrot to entice gamers to buy new instead of used.

DICE's anticipated shooter, hitting the shelves on March 2, will come with a key code that unlocks additional maps, free of charge. On release day, EA says the Laguna Alta map, playable in Conquest mode, and the Nelson Bay map, playable in Rush mode, can be unlocked. Later in March, DICE will release a second map pack, also available at no additional charge -- at least for those who buy the game new. The key code can only be used one time; those who buy the game used will have to pay $15 to unlock the maps.

Whether EA's carrot is enough to make you buy the game new or you still prefer to save a few bucks and buy it used, DICE issued a statement promising DLC will keep Battlefield: Bad Company 2 fresh.
"We are deeply committed to the FPS community and Battlefield fans worldwide," Patrick Bach, the game's senior producer, said. "These first two map packs are just the beginning. We're planning ongoing support for the community by always keeping the experience fresh and ensuring the best possible gameplay experience."


Sharkey says: What's your take on EA's strategy to circumvent used sales? Do the additional maps influence your buying decision?