Sarif Industries, the fictional human augmentation corporation in Deus Ex: Human Revolution, made an elegant pitch for its products in May in a live-action faux commercial. Today Eidos Montreal is back with another live-action trailer, this time from an anti-augmentation group speaking out against Sarif, Purity First.

To get you up to speed, below is the original Sarif Industries ad, highlighting the benefits of hand, arm, and eye augmentation:



Before you jump in the DeLorean with Doc Brown is search of an augmentation of your own, here's today's pitch from Purity First, a group that insists Sarif is trying to fashion itself into a god:



Deus Ex: Human Revolution is in development for Windows PCs, Xbox 360, and PlayStation 3. The game is scheduled for launch on August 23.


Sharkey says: Great campaign Eidos and Square are putting together here. Reminds me of the ongoing America 2049 human rights social commentary "game." So, do these live-action trailers do their job and get you thinking about Deus Ex: Human Revolution?