At home, people are watching video of all types. For example, while traditional linear TV time will get a boost this year, pre-established decline trends will resume in 2021. Digital video across devices, however, is set to grow strongly for the foreseeable future.
We forecast that mobile gaming will also gain minutes as a result of the pandemic. US adults will play mobile app games for 26 minutes on average, a 3-minute increase. By comparison, mobile gaming added 2 minutes in 2019.
Jun Group, a mobile ad firm that places 85% of its ads within mobile games, saw in-app audience ad requests jump 98% between March 12 and April 5. Although this doesn’t necessarily indicate a doubling of time spent among mobile gamers, it does signify a substantial increase in mobile gaming.
Game developers have been actively trying to lure new users during the lockdown. Attribution platform AppsFlyer reported that in-app marketing boosted marketing in gaming apps in the second half of March, resulting in a 50% increase in in-app gaming revenues between mid-March and May 4.