The largest rail facility in Brooklyn serves thousands of passengers each day using eleven subway lines and the Long Island Rail Road. All those people needed to find their way quickly, efficiently, and easily. That was where we came in. We used LIRR’s graphic standards to effectively brand the platform areas.

Our distinctive dot pattern was coupled with the wayfinding and identification information, and incorporated into platform edge lighting. And we established a design language for the building across the exterior, ticketing areas, and track and subway identification.