Audiences have access to more premium TV content than ever before. But, as it proliferates across platforms and services, viewers are finding that the discovery process for new content is fragmented and frustrating. New research has found that 65% of viewers across the U.S. and Europe are spending more than 6 minutes searching for new content per viewing session.
Read MoreEnhanced partnership will allow Comscore clients to tap into the power of Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution.
Integration with TransUnion empowers agencies and brands with a better understanding of high-value audiences to drive better reach and results with addressable TV advertising
Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen
New offering enhances cross-platform signal validation to help solve for current industry needs surrounding inaccurate reach and frequency analysis.