As the weather heats up and millions of people in the northern hemisphere head out of town for their summer plans, it’s more important than ever for brands to stay close to customers on the go.
A whopping 60% of all ecommerce sales occurred on mobile worldwide in 2023, and according to eMarketer, the US is projected to experience a 14.8% increase in mobile sales this year. Since consumers spend more time on their phones than ever (over four hours a day!), we’re sharing a few of CJ's hot tips to keep your brand top of mind via mobile this summer.
Dive Into Your Data
Start by looking at your affiliate mobile data in CJ. Use the Device Types filter in the Program Overview report of CJ’s Insights dashboard (Reports > Program Overview > Filters > Device Types) to analyze how much of your program is being driven through mobile and which publishers are driving the most mobile performance. Is mobile performance increasing year over year? Which publisher group drives the most mobile orders? Are there peaks in mobile performance that you can capitalize on by running mobile-specific offers? Are you seeing an increase in line with eMarketer’s analysis?
Button Up Your Mobile Tracking
Teaming up with publishers to drive more shoppers to your mobile app just makes sense—brands see a 3x higher conversion rate when customers shop through their mobile app vs mobile web.
However, while conversions through your mobile website can be tracked through your existing CJ integration, you'll need to take action if you want to capture in-app actions through your mobile app. Fortunately, CJ’s strategic partnership with Button allows CJ advertisers to extend their tracking capabilities into mobile app environments, ensuring that conversions are tracked wherever a customer converts.
Partner with Mobile-First Publishers
Mobile shopping apps have grown in popularity over the past several years, especially among Gen Z and millennial audiences. It’s critical to have a prominent presence on these apps to gain attention from mobile shoppers. Below are just a few of the many mobile shopping apps available in the CJ network that advertisers can partner with for increased visibility on mobile:
Partner with Social-First Publishers
Influencers are mobile publishers! A massive portion of influencer traffic comes from social media platforms on mobile devices, so it’s a smart strategy to focus more of your budget on influencer campaigns this summer. Luckily, there are thousands of influencers waiting to partner with your brand in the CJ network. Looking for end-to-end campaign execution? CJ Influence has you covered with a team of seasoned influencer experts.
We hope these tips will help keep your brand top of mind all summer long!
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Looking to take the next step in your mobile tracking journey? Contact your CJ team or Client Support to learn more about Button and app tracking.
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