7Up PET and Glass Bottles

7Up needed one formal design language to fit each regions internal volume and filling line constraints for both single-serve and multi-serve. At the time each region would use different structures which did not embrace 7Up's brand philosophy. 

Working closely with the branding design, marketing and R&D teams as well as our many vendors, the Industrial Design team embraced 7Up's classic "champagne" inspired silhouette and created structural unity.

Client: 7Up
Designed at: PepsiCo Design Center