The Pringles Logo since 2009.

The redrawing of Mr. P.




New Pringles logotype as a modified version of Brandon Grotesque.






The logo and logotype can take on any color background it's placed on.
This serves the brand well for all flavor profiles it has.

Concept Packaging using color and icons to indicate chip flavor.


Aluminum embossed premium can.


Matte black aluminum can with gloss black branding






Motion Graphics/Sound exploration for how the brand acts on screen.
Animation & Sound Design by Optimus.