YouTube Advertising (2024): Everything Beginners Need to Know

If you're new to social media marketing, creating your YouTube channel may seem like a daunting task. Or if you've already made your channel but your subscriber count sits at zero, you may have already given up. Don't worry. Today, we'll discuss everything beginners need to know about YouTube advertising. Also, the who picture of YouTube marketing can help you make a good plan in advance.

Why YouTube advertising is important

A social media presence in 2023 is no longer optional. Without FaceBook, Twitter, or YouTube, your business will stagnate. To continue to grow your business and sell your product or service, consider making a YouTube channel. It's difficult to gain a following on any social media platform, but YouTube is a great starting place if you can identify your target audience.

As we'll discuss later, niche marketing is the key to success on YouTube. For now, however, let's discuss why YouTube advertising is so important. Ads on YouTube enable you to engage with new customers and interact with your established clientele.

In short, creating advertisements on YouTube is the modern day equivalent of television commercials and billboards. Unlike TV commercials, however, advertising on YouTube is accessible to businesses of any size.

Types of YouTube ads

When creating advertisements, there are two main avenues: organic content or paid advertisements.

• Organic content

Organic content is completely free to post, and it's great if you have an established following. For your organic content, you should use soft selling tactics. This means advertising indirectly and producing content with value. Create tutorials, unboxing videos, or demonstrations. Entertain or educate your viewers on issues related to your product. When you create this style of advertisement, it draws in viewers for free, all while allowing you to show off your product or service.

Additionally, you should remember to employ niche advertising. Create videos that will interest your target audience. For example, if you own a restaurant, create cooking tutorials or behind the scenes videos. Viewers love this sort of content. You in turn gain the opportunity to show off your delicious food.

• Paid advertisements

If you're new to YouTube, or if you lack an established following, you have a second option: paid advertisements. Don't worry about the cost yet. That'll be discussed further—and in more detail—later. Instead, let's focus on the utility of paid advertising. With paid ads, you'll set the budget for your ad campaign. Businesses of any size can benefit from and afford paid advertising. Simply set your budget and YouTube will promote your content in the following ways:

• In-stream ads
• These advertisements appear before, after, or during regularly scheduled YouTube videos. Essentially, your advertisement will be shown on someone else's video. You can choose to make your advert skippable or non-skippable, meaning the viewer is forced to watch the entire advertisement.

• Outstream ads
• This mobile-only format actually appears on other websites instead of YouTube. Google will show your video on apps and websites frequented by your target audience.

• Masthead ads
• Masthead ads appear at the top of a viewer's homepage on YouTube. This prominent location allows you to advertise your content boldly. What makes this format especially useful is that it works on mobile, desktop, and TV.

How to advertise on YouTube?

Before you can advertise on YouTube, you'll need to create an ad. When creating your first advertisement, don't stress. You don't need to create a professional-grade commercial like you'd see on television. Footage from your phone is more than sufficient. However, it will require editing, so be sure to try CapCut video editor.

When you use our editor, you will gain access to all the resources necessary to create engaging YouTube advertisements. On top of trimming your video to perfection, you can add stickers, text, and background music. When you pair your footage with these elements, you'll create ads worthy of going viral.

To begin your paid YouTube advertising journey, you'll need a Google Ads account. Using the service is easy and you can create an account within minutes. When you create your account, you'll set your target audience, choose your ad format, then adjust your budget. The whole process takes less than thirty minutes. As for your Youtube advertising cost, you can begin with a small budget, then grow.

What's new to YouTube advertising?

The advertising landscape is always changing. For example, many people use YouTube to listen to music or podcasts, so YouTube offers an audio-only format now. This style of advertisement doesn't require video footage. It's akin to a radio advertisement.

Thankfully, CapCut works hard to keep up with the times. Our amazing features, like our text-to-speech AI and background remover AI, will help you create audio-only adverts within minutes. Additionally, when there's no video footage, sound effects and music become ever more important, so pair your audio-only advertisements with a catchy tune from our royalty-free music library. Finally, don't forget the sound effects. When you announce your latest sale, add trumpets and fireworks. This is sure to get your viewers (or in this case listeners) excited.  

How much does YouTube advertising cost?

In regards to YouTube advertising costs, you can begin with as little as $10, or you could invest millions. For most new users, a daily budget set between $10 and $100 will help drive traffic to your channel. This will ensure that your video receives a steady flow of viewers.

What makes Google Ads so great for beginners is that you can start small then grow into a larger advertising budget. For example, if you start with a $10 ad campaign and sell $100 dollars worth of product, you can reinvest that money into more advertisements.

• Promote quality content

However, remember to only promote quality content. Focus primarily on paying to advertise videos that will boost sales or engagement. Remember, make your videos with our editor and include plenty of stickers, animated text, and sound effects. While it's easy to get views with Google Ads, you must ensure that your advertisements are driving sales or helping you gain subscribers.

• Try to evaluate your work

If your ad campaign doesn't help grow your channel or improve sales, evaluate your work. Common pitfalls include, choosing the wrong niche, selecting the wrong target audience, or low quality content. To avoid these mistakes, take the time to research your target audience and understand your niche. You should know your target audience's age range, interests, and location. As for creating quality content, practice makes perfect. Make a few trial ads with our editor before settling on a final video.

Tips for YouTube advertising

• Use CapCut
• Create stunning videos with our editor. When you use our editor, you gain access to a vast library of assets that'll help you create stunning content. When you fill your video with stickers, animated text, and filters, it creates the high quality content commonly promoted by YouTube. Don't forget to take full advantage of all our other exciting features, like team collaboration, you and your colleagues can edit your content in tandem.
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• Stay within your niche
• Create videos solely related to your product or service. For example, if you own a donut shop, you should probably only create videos about baking or pastries. Never deviate from your niche, because it confuses viewers. Just as your customers want the same delicious donut each time, your viewers want content with a consistent theme.

• Pursue organic growth
• Produce videos with value. If you create exciting content, viewers will watch it for free! When pursuing organic growth, you can't directly advertise. Instead, make content with value. You should educate or entertain your viewers. For example, if you own a salon, you can create nail painting tutorials. This style of content educates your viewers but also allows you to promote your business. Even when you pursue organic growth, don't neglect paid advertisements. Successful businesses use both. They use organic growth for education and engagement, while relying on paid advertisements to promote new products, sales, or services.

• Engage with your audience
• Never leave a comment or question unanswered.  Social media allows you to directly interact with your customers, so interact! When someone asks a question in the comment section of your video, answer them promptly. This falls under the umbrella of educating your viewers. When you interact with them, it builds trust, and this is a critical step towards making a sale. Reply to every comment, even if you simply thank your viewers for watching. Additionally, you should read the comments to better understand your audience. Often, they will request for you to create a video on a certain topic or to feature your newest product. When a request is made, be sure to deliver because this helps foster brand loyalty.

• Constantly analyze your videos
• YouTube offers a free analytics service. Use it. When you post a new video, YouTube tracks factors like average view duration, viewer demographics, and your like to dislike ratio. Use this information to help create more engaging content.

Conclusion

In fact, YouTube advsertising belongs to YouTube marketing, isn't it? However, for both of them, you need to create high-quality to get more audience involved, which is the key to success. Today, we dicussed how to do a good YouTube advertising, hoping you can find the best path to make it.

Frequently Asked Questions

1. What is YouTube advertising?
2. YouTube advertising is a digital marketing strategy that involves displaying promotional video content on YouTube to target specific audiences. It's a powerful tool for reaching a broad audience and enhancing brand visibility. For crafting impactful YouTube ads, CapCut video editor offers intuitive video editing tools.
3. How much does it cost to advertise on YouTube?
4. The cost of YouTube advertising varies, depending on factors like ad format, targeting, and bidding strategy. It's flexible, catering to various budget sizes. To create cost-effective YouTube ads, the CapCut video editor can be a useful resource.
5. Is YouTube a good way to advertise?
6. Yes, YouTube is an effective platform for advertising due to its extensive user base and precise targeting options. It's especially beneficial for engaging and converting a diverse audience. Create engaging YouTube ads easily with CapCut video editor.
7. What are the benefits of YouTube advertising?

YouTube advertising offers benefits like wide reach, targeted audience engagement, measurable performance, and versatile content format. It's ideal for dynamic and effective marketing strategies. CapCut video editor can help in creating visually appealing YouTube ads.