My guess is he will approve the coding sheet, but may ask you to code for one or two more variables. The sampling method should be fine, though, so you can at least start gathering the articles/covers that you will be analyzing. That should keep you busy for a few weeks, anyway.
The long slog will be coming to an end pretty soon. A year after I scrapped my original thesis (a quantitative analysis of advertising in b2b/trade publications), I finally feel like my thesis will be done before the end of autumn. I've already written the intro, literature/research review, theoretical sections (I managed to make mention of punk rock in a Jon Savage reference. WTF? This is a thesis on organic agriculture?!), and just about everything else. Everything's been plugged into the thesis template provided by OU. My name's even on the damn cover.
All that's waiting is actual data. Which surprisingly, the accumulation and analysis of will probably be the easiest task. I'll have to read about 125 issues of farming magazines, pick out the articles on organic/sustainable agriculture, do a textual analysis of 'em, and attempt to slot them into a set of flexible categories according to any apparent themes. I'm looking specifically at the content to see whether coverage of organic agricultural practices in farming magazines plies a line in support of corporate hegemony (evidenced by coverage largely negative in portrayal, and in support of conventional ag.), countercultural themes (organic ag. is a practice of the unwashed longhairs), or best profit practices (Whole Foods: Where you can be suckered into spending $3.99 for a pound of apples.)
Just in case it's not clear, I'm half-joking with the descriptions of these categories. I've spent so much time with this stuff that I feel like I know nothing else. I'm not even entirely sure that these themes will exist in actual coverage – I've done cursory analyses, one of which was a research paper last year for class, but I haven't gotten deep into the material that I'll be analyzing, so I'm really excited as to what I'll find.



