Mega b'Ir in Ariel is selling strawberries at 50NIS/kilo. That's about US$13.50/2.24 lbs. What's even more obnoxious is they're selling wonderful strawberries in the shuk for under 15NIS/kilo ($4/2.24 lbs) but they know they have a captive audience in Ariel since many people don't have cars and can't get to Petach Tikvah or Hod Hasharon to the less expensive supermarkets.
SHAME ON YOU!!!
