Guns N Roses comp: I wonder if Gordon will enter?

Guns N Roses are barking up the interest in their new album by running a competition with a special prize:

Guns N' Roses are offering fans the chance to hear their new album Chinese Democracy before anyone else.

Apart from, you know, the people who already have copied off the internet. Apart from them. But you'll always have the knowledge that you're the first person to legitimately hear the record, not counting the band, their entourage, the label, the marketing team, the chaps at Best Buy who okayed the exclusive deal, and anyone who happened to be around during mastering. Apart from them.

What do you have to do?

To hear the long-awaited album, fans have to show off their top skills in an air guitar competition.

Those wishing to enter should upload their "craziest, most inappropriate air guitar" performance to the band's YouTube channel.

Isn't all public air guitar inappropriate? Isn't this only a step away from asking people to send webcam footage of their best masturbation technique to the band (you can have that one for free, Akon)?

A working definition of how marketers imagine goth

The completely heartbreaking nature of Bulley For My Valentine listening parties inside Hot Topics, and what it says about marketing and PR people trying to 'do' youth cultures they really don't understand, is so far from what goth actually is, it could get a part as 'oldest goth child' in a British sitcom.