Todays outfit

Nail polish and long sleeve H&M, jeans Cheap Monday (new!)

Im a fan of simplicity. Or maybe just a bad assesorizer.  

Sand storms

Found this editorial at Knighttcat, and its inspirational on a rainy and broke Sunday. Look forward to watching Wall Street and playing cardboard games later.

The Anatomy of a Trend

I totally forget posting my articles on the blog, but have decided to only post the ones in english. 

 I spot trends, but who makes them?

Ever wondered how each season, the designers show the same kind of trends on the catwalk, apart from a few personalized details? Do the fashion companies get together in a top-secret location each autumn and decide what they’re going to foist on us the following year? Not quite – but almost.

First and foremost, there is not only one big source that creates a trend. There is a mixture of people, brands, style bureaus, movements in society, culture and art. A big melting pot of influence, creating the style of the garment you’re now wearing.

That being said, fabric suppliers are among the first links in the fashion chain. Once a year, Premiere Vision, the biggest fabric trade show, is held in Paris. Here over 800 fabric manufacturers try to sell their wares to designers and buyers. Usually there are a few fabrics the manufactures would like to up sell. Let us say the color violet, or the fabric chiffon, hasn’t been in fashion in a long time. Then they would like to sell out their violet and chiffon, and suddenly Blumarine, Alexander Wang and Missoni are doing violet and chiffon. What a coincidence!

At the other end of the chain, the retailers may also tacitly agree among themselves to support a certain fabric or fabric trend, for then automatically receive guaranteed sales and customer demand. Hence, violet and chiffon one season, lavender and denim the next. Of course, color panels are decided by season. A winter panel is very different from a summer panel. That means, that dark colors will be in this winter, and light colors will be in this summer. Not exactly rocket science.   

But that is just a part of the story. There is an important factor playing a huge role in coordinating trends, the so-called style bureaus. These bureaus gather a team of independent experts, personalities from fashion, design, sociology, and the arts for a brainstorming session, to predict what is going to be the next big thing. These people help to create trend books that are sold to the fashion industry. Nevertheless, these books are often not purchased by the big luxury brands, because these brands tend to be trendsetters themselves. But why coordinate trends? Simply, to reduce incertitude; if you give the same information to those who sell the clothes, those who design the clothes, those who buy the fabrics and those who supply them, there is an enormous economic advantage for the fabric manufacturers, because they know which fabric will be in demand and where to concentrate their efford.

Finally we have certain people in our society that are trend spotters. These people, often working either for a big brand like for example Levi’s or a style bureau, are often part of the urban scene in big cities, report what’s going on and whom the opinion leaders are. A hot spot for trends is for example the little area called Hoxton, in London, where all the quirky new styles are experimented. Doing good homework on the communities where you want to establish a brand makes you be one step ahead when it comes to what these people are planning to wear in the future.

And if you want a hot tip: pin-rolls on jeans are the new thing for men, as well as visible stay-ups for women. Only time will tell if I am right, but trust me,

I am.    

 

VAISHALI LARA KATHURIA

Coolness..

There is something about the coolness for distressed denim mixed with basic pumps.  Have that in mind the next time you dont have anything to wear.

Todays outfit

Shoot in a stressed out moment. 

The marching band jacket is original and bought at Beyond Retro in London. Diesel sweater underneath.

Dreamy

I get really stressed the days where I fill out stuff in my planner, just to find out that I have my life planned out 2 months in advance... Even though I love doing alot, I also love the days where I wake up and know I have nothing to do. 

This is from the Wang show, and even though he is hyped up like hell, he proves he deserves all of it. Love the romantic hair. 

Winter coat

Jaw dropped when I saw this Chloé jacket at net-a-porter. Way out of my price-league, but if you can afford it, please buy it! And wear it with black. Ah!

This is my version of it, bought vintage in Paris for 40 euros. Even though it has a bit more dirty look then I wanted to find, I cant wait to use it with some skinny high waisted jeans and feel all 70´s.

Mark Ronson goes sneaky

Mark Ronson have teamed up with none other than Gucci for the making of these  sneakers. Pretty fucking ill, if you ask me.

Last nights party

Sorry the picture folks, I suck at this. I have to get me one of those remote control things. 

Anyway, shoes are new and from DinSko, dress is borrowed from a friend and is Bruuns Baazar, toppet up with leather gloves from H&M (believe me I heard alot of comment about those last night). Clutch purpel from Marc by Marc Jacobs. 

Details 3.1 Phillip Lim

Slighty died when I saw these goodies on the 3.1 Phillip Lim catwalk for spring 2010 (not that the gorgeous clothes arent enough). It seems Christian Loubotin and mr. Lim is a good match, comparing this season as well as the previous. 

Im a big fan of sandals compared to pumps, just because pumps are rather formal in most cases. The only problem with sandals is the whole toes flying everywhere, so this model really compliments the foot and makes a beautiful silouette out of it. Hopefulle Jimmy Choo for H&M or Topshop will make something similar.

Dinner and soul

Dinner party at my friend Magnus place who happens to have a very talented interior designer as mom, so its always a pleasure hanging out at his place. We ended the night at a Dwele concert.  

Inspiration de Sienna.

I just had to buy this GQ number with Sienna this summer, she looks like an sinful angel with the white clothes and dark eyes. Me like.

Oslonights is back!

Yup, my old boss is back, so I hope Ill be running around with my camera on the Bergen night scene pretty soon. This is a post from Copenhagen fashion week. 

Love the boots. 

Darken your perspective

I am slowly going back to my roots hair-wise, but not quite. I love this color though, its warm and quite complimentary to my eyes. All the credit goes to Ching Bling (a.k.a Christopher) at Dada hairdresser.

 

Newbies

Two new contributers to my closet: silk top from H&M, and wollen sweather from Designer Remix Collection. 

The problem is; I have a shoot tomorrow for brochures for our school, where Im wearing my own clothes, and am not supposed to be to trendy, since this is photos that theyre using three years ahead as well. So Im trying to decide which of these tops I should go for! The sweather is divine (and pricey!), but the shoulders are very big, so Im afraid the photographer will say its to much, and when it comes to the blue shirt...I dont know, to corporate? If u have any suggestion, please let me know!

Todays outfit

Shoes Bianco, jeans TopShop, sweather Diesel (my roommates), long-sleeve Strenesse, satin jacket Burberry, bag Dior vintage

Leonor Scherrer

                                                                                                                                                                                                foto: Delimitedaddiction

Leonor Scherrer is in my opinion the definition of  fierce chic. Even though I love short hair on women I dont think I can pull it off. But damn, this woman can! And I am loving those pants..

Last night

Dress used as top Zara, shorts and over knee socks H&M, shoes Topshop, watch Casio, and necklace from Paris.

When there is a party...

...you should go all the way. Especially if its my room mate turning 22! Her friend is a food-lover, currently making the best tapas in town, while we`re dancing and drinking wine...which is at least as much work! 

Have a nice evening everyone!