Wet Dry

From an ad for Pampers Swaddlers:

"They don't just feel soft and secure.
They feel familiar.

Pampers Swaddlers and Sensitive Wipes remind your baby of all the comfort and protection you've provided for the last 9 months. They're soft and comfortable to protect your baby's skin. Together, they help cure your baby's first case of homesickness."

I'm all for puffery, but this is ridiculous. I always thought that diapers were intended to keep the baby dry, and I'm pretty sure the womb is wet.