The ICC (International Coastal Cleanup) is the world’s largest volunteer effort for ocean’s health and to bring awareness and combat the issue of marine debris. A dedicated day to improve, beaches, coastal regions and surrounding areas throughout the world.It has operated for over 26 years. Last September 27 2014, together with my colleague and through the effort of our CSR Department, we were able to participate and give back to the nature. The experience was both inspiring and sad. Sad because with gloves and a trash bag, I found our stretch of coast thoroughly inundated by waste of all kinds. Inspiring, because of many volunteers surrounding me who were committed to keeping the ocean clean and healthy. Ocean trash is truly a global problem that affects human health. Endangers marine wildlife and cost states and nations millions in wasted resources and lost revenue. At its core, however, ocean trash is not an ocean problem: it is a people problem- perpetuated by our w...
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