For this project, we have been given 7 week to redesign a commercial website. My client is Cellnique, a brand about paramedical skin care. Seem i have to propose a new look for their website, so i go into detail with the company’s history and slogan. Their slogan is Beauty is about the passion of your well-being-Live it Lavishly. It been created in 1997 by Mr. Chew Wai Ming thatbelieved in effectiveness of combination of medical and skin care product. By the way, Cellnique also have a very clear vision as to build beauty lifestyle brands with international appearance & standards, and with cult like community. I read through all the information, and realize the original website’s color is too metallic and scientific. Seem cellnique have a very strong selling point in all its product which is use only the purest natural active ingredients and proven bio-tech in product. So, i have a idea to blend in more green color (one of their corporate color) to make their selling point look more outstanding. Simple template and design will been used in this part to provide user from can’t get
load the web pages, because there is alot of flash in the original website. I try to manage all the link and button, because the previous one is mess up me wheni try on it.
Current Site's Analysis & Goals
The company’s website play importantly to bring the users to know more about CELLNIQUE. For example: The product usage and information, shop locate, online facial appointment registration... Cellnique share a lot of information in the website,therefore it do need a very clear system to lead the user to every pages.
In this area, i think simple rollover effect is needed in every linked button. Try to make use of the empty space in the sites, it can be some images or comment or user. But the way,some icon is used to guide the user about the best product, log in, and shopping cart. The background is so metallic, I decide to change it. And use white color to make the page look more free and tiny.
Client's Analysis
The company named Cellnique, is a paramedical skin care company which selling all the bio-tech skincare product and also build up skincare Centre which is CEC (cellnique exclusive centre). Ad the expert on problem skin, they believe that great skin is a woman's best asset. So, CELLNIQUE provide consumer with courteous, expedlent and professional product of highest quality for all skin type. By the way, the company also devoted to the revolution of result-oriented, yet trusted, salon solutions aimed at achieving flawless beauty.
USP (Unique Selling Point)
Of course, Cellnique have its own USP as use only the purest natural active ingredients and proven bio-tech in product. Cellnique belief in believed in effectiveness of combination of medical and skin care product.
Long & Short Term goal
For the long term goal, cellnique having a very strong history background, it do bring trust to all users. A strong history background and experimental, It do upgrade the brand to a higher level, and prove to all the users not to misunderstanding about Cellnique nevertheless built beauty lifestyle brand with internationally. The name
of 'Cellnique' now is a guarantee to users.
For the short term goal, we can can have a very special promotion for some product. Seem Chinese new year and valentine is coming very soon, We can have some related promotion. It is to make the user try our product and once they try, they will 'stay tune' =) But the way, v can have online registration for some testing pack of our product. So, user can get it though our website =D
Target Audience
The target audience of cellnique mainly focus on female. From 16years old to 55year old.
Our product is ready for all skinstype for skin care in different age and skin problem.
Conpetitor Analysis
Cellnique's product having a average price on 50$ USD to 80$ USD. It consider as a high-class skincare product. SKII will be the main conpetitor to Cellnique ,because both product having almost same selling point as bio-tech. And the other conpetitor will be H20, NARS, CLINIQUE. They are all in the same level class.
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