Art style
After researching a few websites I noticed that an art style that constantly grabbed my attention was 'flat design'. What i really liked about this style is that although it was simplistic, it works incredibly well in portraying an idea or an object.
The flat design instantly shows the user what it is based on in a aesthetically pleasing way, and is very easy to keep it consistent throughout the website, which is very important.
Here is an example of flat design artwork:
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