With a Little Help from A&R Friends

The answer seems pretty clear channel.


With a Little Help from A&R Friends from jeff on Vimeo.

Deconstructing 50 Cent: High School Reunion

Graduation wasn't the end. The joke's of you - we still alive.


Deconstructing 50 Cent: High School Reunion from jeff on Vimeo.

Fat is the New Skinny

My mom says I need to get my weight up...off the couch.


Fat Is The New Skinny from jeff on Vimeo.

The ATF's Paper Trail For Kids

Thanks for sending in your letters about TI, gang! Your parents are now being audited.


The ATF's Paper Trail For Kids from jeff on Vimeo.

Ghostwriters on Strike

Ghostwriters On Strike from jeff on Vimeo.
G's Up, Pencils Down.
G's Up, Pencils Down.
G's Up, Pencils Down.

Also, come check us out at our new website, ItsTheReal.com! It's totally worth it.

Jada's Big Move

Might want to change the LOX on your new apartment.


Jada's Big Move from jeff on Vimeo.

2Pac's Revenge 2: More Revenge

This Halloween brings some real scary news; a nightmare, even. Still, expect a lot of heart-racing from the Scream Tour set.


2Pac's Revenge 2: More Revenge from jeff on Vimeo.

Failed Ideas in Hip-Hop

Just like Papoose these days, some things in hip-hop just don't work.


Failed Hip-Hop Ideas from jeff on Vimeo.

Deconstructing Jay-Z: Losing My Religion

Based on His latest song, it appears that the God MC - He, Jay Hova - is about two things: signing Young Jeezys and reading Old Testaments.


Deconstructing Jay-Z: Losing My Religion from jeff on Vimeo.
Shout to Joey at Straight Bangin'. Great minds think alike, and so do ours.

Twin Speaks: Say I Yi Yi

According to the always-reliable Wikipedia, there are approximately 125M twins and triplets running all willy-nilly around the world, wearing matching outfits, causing confusion, and speaking some indecipherable imitation of a language. Still, Bill O'Reilly and other correct-wingers shan't have too much to worry about: these 'undesirables' seem pretty polite, even if you can't understand a word they say. HYEAH?!



Twin Speaks: Say I Yi Yi from jeff on Vimeo.

The Hunger for More

It looks like someone made a store just for me, and while Herb & Rae Dioh's Groceria doesn't have a name that fits into any worthwhile commercial jingles, they're still able to create low-budget videos with big value. You know, as long as you put more stock in 'bana-Nas' than 'clever writing'.



The Hunger for More from jeff on Vimeo.

PS: Some of you may be scratching knuckles to heads and saying, "Hey, we've seen this darned sketch before." Welp, you (might) have. But seriously, gang, if Kanye West is allowed to recycle some of his (admittedly good) mixtape rhymes years later, we can re-publish a two-month-old clip after an exhausting week of moving to our new apartment.

Breakfast with Mr. Smith

Though the Bible strictly prohibits the worshiping of golden calves and the like, nothing is mentioned of praying to idols baked golden-brown. The Real takes a bite into the stale, hard truth behind hip-hop's obsession with honoring thy elders.


Breakfast with Mr. Smith from jeff on Vimeo.

Deconstructing Digital Underground: Do Me, Baby!

Shock G and his smaller-nosed friends may have run Oaktown, but they definitely repped BK. Let's just say that, as you chew through that (gross) Whopper, The Real might be able to explain one reason for the bad taste in your mouth.



Deconstructing Digital Underground: Do Me, Baby! from jeff on Vimeo.

The Battle of Billboardsburg

The date of September 11th, 2007 will come and go within 24 hours, but the possibility of a larger impact will last all week. Could 50 Cent - banking on his name value alone - beat out [||] a radio-dominant Kanye West in a first-week sales competition? Will he pull a sore loser move and retire? Is it possible for Tony Yayo to sound thoughtful when speaking? In a groundbreaking documentary screened exclusively online, WREL-TV answers many of these questions...with questionable answers.


The Battle of Billboardsburg from jeff and Vimeo.

Bring It Back, That Old Ringtone Rap

Ayo, tired of using technology? How could you be in this day and age, when you can make your Nokia cry out with T-Pain? We suggest you go into your spam folder and download whatever pop song (disguised as hip-hop) that the kidz are listening to. You'll be the coolest faux-thug on your block! Until, you know, next week's hot ringtone comes out. Regardless, get ready to party like it's $1.99.


Bring It Back, That Old Ringtone Rap from Eric on Vimeo.

Deconstructing Biggie: UPS is Hiring

The Notorious BIG's lyrics speak to many fans' ears, across all swatches of culture, drawing both on gleeful exaggerations of violence and somber reflections of personal introspection, tied together with deft wordplay and inflection. Still, it seems that Mr. Smalls - like Jesus Christ - drew his fair share of enemies as he spoke the truth.
Deconstructing Biggie: UPS is Hiring from jeff on Vimeo.

Hip-Hop is the Single Most Destructive Force in Society

As 2007 crawls out of August's dog days, we must pray for the souls of Michael Vick's purebred victims. America must now fully realize the threat that's broadcast every day through Hot97's speakers. We're not mathematicians, so we rarely get hyperbolic, but we at The Real can honestly attest to the only-negative effects that hip-hop dumps on a otherwise perfect society.

Hip-Hop is the Single Most Destructive Force in Society from Eric on Vimeo.

Can't Tell Him Nothing

On September 11th, Kanye West and 50 Cent will release their latest opuses to the masses. This is no simple coincidence, and so The Real enlisted the Bad Re-Enactment Players to clear up the situation, the only way that they know how. Interesting to note that these thespians appear to be reading from blank pages and drawing from blank minds.

Lloyd Banks' Retirement Party

Lloyd Bank$ - a majorly minor-league player on 50 Cent's G-Unit squad - hasn't exactly been clearing out the record stores in a few years. We thought we'd throw him a retirement party, because - hell - he definitely threw in the towel, right?

Lloyd Banks' Retirement Party from Eric on Vimeo.

The Hunger for More: Searching for Discounts in the Hip-Hop Aisle

It looks like someone made a store just for me, and while Herb & Rae Dioh's Groceria doesn't have a name that fits into any worthwhile commercial jingles, they're still able to create low-budget videos with big value. You know, as long as you put more stock in 'bana-Nas' than 'clever writing'.