Marketing a Health Drink in South Africa
on Wednesday, February 18, 2009 Posted by Ivy Jacobs
As a country nestled in the southernmost part of the African continent, South Africa gained prominence for the “great natural beauty, and cultural diversity, all of which have made the country a favored destination for travelers since the legal ending of apartheid (Afrikaans: “apartness,” or racial separation) in 1994” (Encyclopædia Britannica, 2008).
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