when i studied advertising, i had never imagine how the industry will be like. it never occured to me that the field is crazy and hectic, mentally and physically tortured to the very extreme level that i cant even tell what's tiring and what not. there are a lot of mean people in this field. it's just insane.
i started in Dentsu as a rookie. i had no experience in advertising. no idea of the processes, procedures, channels and guidelines. i blame my lecturers because they shouldnt have taught us theories because there's only few bits of what we learned that can be used in the real working world - doing reports. the rest? i have to learn from A - Z again.
i joined Dentsu as an Account Executive with another new guy, a Senior Account Executive. and again for you stupid assholes, i dont do accounts as in financial thingy. i have to explain what my job is to every stupid person who asked me "so, u're in finance eh?". there's a difference between ACCOUNT and ACCOUNTS.
An advertising agency Account Executive (AE) is key to maintaining the relationship between the agency and the client. AEs are the liaison between the client and the creative team to ensure the client's needs and goals are being met on every project. The AE also manages pitches to the client, the client's ad budget and generally handles around four non-competing client accounts at a time.
when i joined the company, i was assigned to join the Telekom Malaysia aka TM team. doing telco account is not what i was hoping for. i was thinking of a more relax, chill and small account to work with because i'm new, and i need to learn. doing telco means a fast track account, i have to be very very fast, smart and it requires a lot of hardwork.
my manager didnt have the luxury of time to train or teach me. i had to start with their flow which was very very fast and i was confused all the time. i was thrown into few campaigns, handled by different sets of clients and creative teams. i was very confused. i was just learning the processes and procedures, i couldnt cope with the workloads. imagine if you are thrown into 4 big events... let say.. big concerts. and you join the events that already worked halfway... all of the sudden you have to handle it yourself. you have no idea what has been done, whats to be done, who should you see, who are these people, why are they chasing you, what and where you should go. you have NO TIME to make a research about how it all started. you just have to go with the flow. if jumping into 1 event that already done halfway makes you confuse, think about another 3 events going on at the same time. you become confuse and screw up all the time.
that's what i felt when i first join dentsu. i was like, i'm a freshie and you're asking me to do 4 advertising campaigns at the same time. i dont even know who the clients are, which creative teams working on it, the procedures and processes! i just have to keep up with their pace. i had to learn all by myself because my boss was too busy with his job. i had to travel back and forth, from meeting client to dealing with the creatives.
and of course everyone will go thru up and down of their work. i had a rough start. my creative team wasnt very pleased when i joined the team. they look at me as a fresh graduate, a stupid girl who doesnt know anything, who will screw up everything. they were surprised the management hired a freshie for a big account like TM. when i came to see them to brief on the creative, they would ignore me, they were very mean, they said harsh words to me just because i dont know how and that i'm learning. they wouldnt even want to teach me anything. i ignored their madness because i know that is just stupid of me to even argue with them. i became immune to the words "fuck off"at everytime i came to brief them on the creative needs.
once, i had to rush on an artwork... i went to see my creative right after my client briefed me on the changes and requirements. when i came to her desk, i told her that i needed a revision within that hour. i was holding my Job Req paper to brief her further on the details. but she ignored me, she didnt turn her face to look at me and she just gave me the eye glance of 2 seconds... and continued with her work. i stood there for nearly half an hour like an idiot. i told myself to be patience as long as i could. yes, i was standing there for as long as i can until i can get her time to brief her. eventually she finished whatever she was doing and with angry manner asked what i wanted. i briefed her everything which was only 5 mins, left the papers with her and walked away. it's not my problem if she doesnt want to do it. i just have to make sure i briefed her because if i dont, she will make that a point to the management. if i brief her and she doesnt do it, it's her trouble with the management instead.
the creatives can be very difficult to work with. and i dont mean only the designers... also the writers, production, studio, FA artists, art directors... everyone in the creative department. they always feel like account people (account people are also called "The Suit") dont give a shit about them and keep on adding the workload like they dont have anything else to do. i understand their angst toward the suits, because the creative work on various accounts at the same time. their workload is crazy. but we account people are the ones dealing with clients. they dont. so we are the ones that ensure everything should be in order, ensure the revenue and responsible of the relationships. we are the ones the client will chase and scolded at. clients dont care about the creatives workload. if they want it within an hour, die die you must give it not more than an hour, or you're fucked.
i have been scolded, shouted, criticized at by clients so many times. in front of the people, strangers, creative, bosses... you name it.
once, my client wasnt very happy with the colour of the published print ads in the newsprint... i had to go to The Star's printing plant at Bukit Jelutong almost every week for a month, at midnights just to monitor the printing. i had to make sure that the colour printed just like the artwork approved by client. the first week i was accompanied by my creative. the second week i was accompanied by my boss. but after that, nobody would want to go to the factory far far away in the middle of the night just to watch the printing. i had to go alone. all because i have be accounted for by my client and i wouldnt want to let them down.
i keep up with workloads and flow quite fast. i was able to work independently on my own after 3 months of hell. i was given confirmation letter during the 4th month of working there. my boss said he couldnt wait for 6 months of probation and seeing at how good i was at handling my job, he wouldnt want me to run away.
within 6 months there i see a lot of people come in and go in my team. my boss finally told me that this team never had anyone working longer than 6 months. all these people who left would gave the same reason, "TM is crazy. it's just too much and stressful". i'm glad i passed that 6 months and broke the record.
during that 6 months also i had a new boss came in as my senior account director. she's still with us til now. very strict lady. not married. i was scared of her when she joined our team. she wanted everything to be perfect, in order. then i had another 2 more people joining the team. from working just the 2 of us, me and my manager did all the campaigns on our own. he didnt even know what my campaigns were all about and i didnt know his. we were working on seperate campaigns but we managed everything from a-z. i started feeling like a manager already. the other people of my batch in other accounts dont even get the chance to do what i do now. they are still doing the freshies job. i have never been so proud of my success. within the 6 months also i finally got along with my creatives. they have been very nice to me after knowing long enough. i tried the best to work on both parties. i'm glad my creatives are easy to work with since then. we even gone out together with the rest of the team, chilling and hangout... it was better after the 6 months there.
there's a girl who just joined our team. she had 2 years experience in advertising. she handled big accounts such as proton and petronas in her previous agency. we were having a smoking break and started chit chatting during her 1st week at dentsu. she started telling me stuff that proton is like the hardest client ever. so sick to work with proton. saying that i will not be able to work on proton, and she started 'teaching' me stuff i already know. i just kept it to myself, and told her good luck doing TM. anything just ask me. but she thinks she's senior thus she doesnt need my help.
after 2 weeks, she started nagging about how suck TM is. how hard it is. how insane this account is. she didnt expect this. and she put down her ego and started asking for my help, a lot. i just smiled and helped her as much as i can. but for 2 years experience, i say you're a dumb blonde. dont be so confident if you dont know shit. think before you say something. it'll hunt you.
during my 8th month, my lady boss called me to an internal meeting. when i walked into the meeting room, i was surprised to find that she was waiting for me, only me. i was nervous, because the only meetings of 1 to 1 like this means - you screw up, you suck, bye bye.
but no. she called me for my evaluation. she started by asking how do i feel about the job. after my reply, she continued with the appraisal. talked about my performance... how she's surprised in her 10 years experience to find a freshie who worked professionally, perfect and very detailed. she said if she didnt know i am only few months old, she thought i am the manager. she gave me a lot of good reviews of me. saying that not only i am fast, i could multitask like crazy, have everything done on the spot, outsmarted every clients of my own ways, overcome issues and critical situtations without any superiors' help, i am organized, very detailed person and the list goes on. i was shocked and happy to hear everything she said. i couldnt help my tears from falling. she kept giving me compliments of my job. she even told me that she went to see the management and MD to push them to reward me with something - increment or bonus.. i dont know. i did not know how to react to that. i was just.... so happy. i'm sure this is not only from their observation to my performance. maybe clients have something to do with is. it's just shocking.
today is my 10 months of working in dentsu. feels like i have worked for 5 years man. i just removed my wisdom tooth yesterday, so i've been given 2 days MC. i was staying at home and my manager called me today. "Please come to office at 4pm. We are going to share the Agency Evaluation result with the rest of the team". shit. the result is out. every year, TM will do Agency Evaluation. there are 3 ATL agencies and 10 BTL agencies working under TM. dentsu is one of the atl agencies for tm. they will review our performance, and remarks of everything of the year. the evaluation was done at TM by the top levels - CMO, GM, etc. and only 2 people of each agency can attend. it's a closed-meeting and confidential. my manager and lady boss went to the evaluation representing dentsu.
i was nervous when my bosses presented the deck to us back in the office today. we were given marks on every single thing we do. account management and also creative management. i was nervous because my boss asked my to come when he knows of the mc. and normally in the evaluation, the will only mention names in there if the persons have really bad reviews. other than that, they normally wont mention any names. and i have the feeling my boss wants me there because of something. probably there was a review about me when i screwed up so many times before. i was afraid because this meeting is attended by everyone in the office.
so they presented us the deck. slide by slide. what area to be improved, what area that client is happy with. and then to the finale. the highlights, summary, remarks and key points to the agency. there it is, my name... mentioned in point number 1.

*the blurred is confidential information.
"Great servicing team - Lydia, Shahrin and Tim, very responsive....".
i couldnt be more proud. out of 9 account people in our team... we have 3 names from account mentioned and 2 names from the creative. MENTIONED IN THE EVALUATION DECK! this was presented by the TM's top bosses in front of other agencies. right after the presentation, my boss gave my a big tight hug for this. i dont know, maybe because tim and shahrin are my manager and director. i'm only an exec.
my dad was so proud of me. more than he can say. i'm so touched of my dad's words to me after telling him this. after all, i can only tell my dad because he knows better and friends dont give a shit about this. this is my achievement. friends wont understand. you will say, so what? everyone who works has their own achievements, their challenges differ based on their industries. fine. whatever. i'm just too proud. tomorrow there's a celebration for the 3 of us.
loveeeeeeeeeeeeeeeeeeee!!!!!!!!!!!!