LA times
I was in the underbelly (literally) of LA this past week- Long Beach. The name evokes images of sun laden beaches and clear skies. Instead, I saw Urban squalor, and areas which looked like I was in a different country altogether. I was consulting for a manufacturing facility of a major automaker. The factory was in an extremely industrial area- very depressing by the smoke stacks intermingled with sleazy liquor shops and car repair shacks.
Returned home and saw
Supersize me - a hilarious documentary about a guy who goes on a fast food eating binge for 30 days. He gains 25 pounds, his cholestoral levels skyrocket, and so on. Thats when it hit me - I had been eating in the same fast food joints (ok maybe not the supersize portions) the whole time in Long Beach. Because there was nothing else than McDs, KFC, Rallys, Tacho Hell, El Pollo Rocco, .. in this city. The coincidence that fast food joints and liquor stores are omnipresent in only economically backward areas is interesting. This means that while affuluent suburbs may vote to deny licenses to such establishments, the economically backward in the cities have ready access to their addiction. And what about fast food - isnt it in the same category as alcohol or cigarettes or even drugs? Where is the social responsibility of companies like McDonalds, Pepsico, Coke, or Hersheys? Arent these companies responsible for the health of their customers?
It has always intrigued me that in this country, the poor people are fat and rich people are skinny. It was completely opposite where I grew up. The rich were potbellied (a symbol of prosperity), while the poor were undernourished and skinny. Isn't that strange?
Why does'nt KFC market salads with their fried chicken instead of biscuits and gravy? Why not fresh juice instead of Pepsi? Economics - plain and simple!! Who owns KFC? Pepsico. No way are they going to share the profits with some fresh juice maker. Where is the bottomline in that???
And who comes up with marketing campaigns enticing little children to eat such junk? and why should the poor (who just want to have a wholesome meal in under 5 dollars) be the one who are subject to such diets? Isnt it time we take some action against such corporations and convince them to change their strategy. While it will have growing pains, it can be something sustainable in the long run...
Of course,
fastfood is not the only problem - lack of education, awareness, and medical facilities also contribute to the obesity epidemic. But fast food is one problem that I believe we have a ready solution to. Of course, in order to do that, we need corporate responsibility and ethics ingrained in leaders of such organizations, who should be thinking about the society and not just collecting their hefty paychecks.