BMW the ultimate driving machine
I am pretty happy with the BeeMeer.. It is amazing how a brand recognition is created. I mean, how come two cars, which do the same job, i.e., transport someone from A to B, create so different feelings of brand consiousness. It is definetely an art.. and i am suddenly curious about the science behind it. First of all,i used to think that looks matter in cars.. but the BMW is not something extraordinary in terms of looks, neither is its engine so much more different than a competing say Lexus. Then does it all boil down to the BRAND..?? Why is it that i am smiling when i am in this car??
