You're in a crowd, minding your own business. It's the end of the month. It's pay day, and you're queuing up at the ATM, getting your weekend cash for some good ol' Friday-to-Sunday partying. But then all of a sudden you shiver - that odd, familiar feeling of being watched...
No need to worry! It's probably LG's latest marketing gimmick for its surveillance camera. I know this has no relations whatsoever with the movie business, but I thought it's a pretty damn cool ambient ad for Indonesia.
Since I started working in the creative department, I learned to keep a sharp eye (no pun intended) out for illustrations, ads, photography and eye-catching designs (this pun however, is very much intended). And I've noticed a trend in the advertising market lately - CCTV cameras. Coca Coladid it, catching happiness in action from around the world. Before that, it was the clever crook in the LG TV ad that went on a viral spin around the web. Both ads used the same surveillance cam method, and it worked well to portray realism.
Maybe, this could be even be a future trend for filmmaking, replacing the extremely overdone 'found footage' technique. That, my friend, is something I look forward to see.
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