Had a free bus ride today.
Why?
Because it's Great Eastern's 100th Anniversery, so anyone who happens to board a particular bus (74) would get a free bus ride!
Don't believe me? Here, I will give you proof:

Cool right?
I must commend them on their brilliant marketing strategy though. Everyone who boarded the bus was curious as to why the ride was free for that particular bus. Was the machine spoilt? Are they supposed to pay cash? What should they do?
Then of course, the bus driver would say its a free ride today as it is the anniversery of this certain company.
Really.
This is brilliant.
Everyone who boarded that bus would be talking about it. A group of school boys i saw boarding the bus were absolutely exhilarated. One was even going: "Later I'm gonna tell my mum!"
The whole Singapore would know of it. Well done!
But I'm really glad. It helped me to save $1.28 today on bus ride expenses (I'm a cheapo, so sue me!)
Thanks Great Eastern, hope you do this on a yearly basis :D
[I want more free rides]