According to the Infocomm
Development Authority of Singapore IDA (2014), businesses with more than 10 employees’
usage of computers held a percentage of 96% while internet usage in a business
held a percentage of 95% in 2013. Despite the high usage of information and
communication technology (ICT) in large businesses, traditional Chinese
medicine (TCM) halls, which are traditionally family-run businesses with not
more than 5 employees, are still experiencing a lack of these technologies and
internet access. In this context, we will explore this issue further and describe how mom-and-pop TCM halls are not able to compete fairly with
global TCM chains due to the lack of utilization of ICT in their businesses.
Traditional Chinese Medicine (TCM) helps to restore the
balance of one’s body with the combination of diagnosis, therapy and
medication. Mom-and-pop stores are defined
as small operated businesses that have minimal employees with a small business
volume, operating in a single location (Business Dictionary, 2014). Mom-and-pop
TCM halls are usually found at the void decks of old HDB flats. They do not
have fanciful store layouts or colourful signboards. Because in Singapore, most
mom-and-pop TCM halls are unable to compete fairly with modern TCM chains due
to little or no internet access for such stores work more efficiently and provide better services, IDA should increase their
efforts in providing information and communication technology for mom-and-pop TCM
hall owners and engage their operators in workshops so as to allow these TCM
halls to streamline their business operations.
Most mom-and-pop stores are operated by the older generation
who have little or no knowledge on technology, much less ICT. With the minimal
usage of ICT, mom-and-pop TCM halls face a series of threats in the globalizing
world. These problems could arise from communicating with the supplier of TCM
herbs to building strong relationship with customers.
One problem faced by these mom-and-pop TCM halls due to the
lack of ICT is their inability to know when the TCM herbs and other inventory
items are running low in the stock room. This would impact the mom-and-pop TCM
halls retail sales goals when there are not enough goods to meet the demand of
the customers. There would also be a problem of delayed treatment for patients who
do not receive the prescribed herbs on time. On top of decreased revenue that
TCM lose from the lack of sales in retail, patients would also lose faith in
these mom-and-pop TCM halls, thus resulting in long term loss of customers.
Secondly, as mom-and-pop TCM hall owners do not utilize ICT,
there is no centralised database for patients who visit these mom-and-pop TCM
halls. TCM physicians might not be able to keep track of patients’ previous
medical records, such as previous symptoms and herbs prescribed in order to
avoid differences in diagnosis and treatment of patients. The lack of a
customer database might deter these mom-and-pop stores from managing customer
relationships to interact with patients such as reminding them for follow-up
treatments as well as sharing relevant information with the patients.
The most important problem faced by these mom-and-pop TCM
halls due to the lack of internet access is the inability to retrieve data on
the latest information on TCM treatments and medications. This disparity would
be obvious in the event that global TCM chains with the utilization of ICT are
able to retrieve new treatment methods and medication for cancer patients,
while mom-and-pop TCM hall owners do not know about these new treatment and
medication. TCM practitioners who are not plugged into latest TCM treatment and
medication might bring about potential health risks for patients and losing
credibility of these mom-and-pop TCM halls.
As a result of the above-mentioned problems, mom-and-pop TCM
halls are not able to compete fairly with the global chains as they are not
able to restock their inventory in a timely manner, manage customer relations
and retrieve the latest information on TCM treatments and medications. The
incapability of all these would lead to the decreased credibility and
reputation of these mom-and-pop TCM halls.
In the 2014 budget speech, the ICT for Productivity and
Growth (IPG) programme is (being) introduced to assist small medium enterprises
(SMEs) such as mom-and-pop TCM halls to adopt ICT-based technology. In this scheme,
70% of the qualifying costs to acquire ICT technology would be subsidised while
the remaining 30% would be paid by the mom-and-pop TCM hall owners. The owners
do not have to apply for this scheme through the IDA; they are able to approach
pre-qualified vendors for the required solution. Upon adoption of the required
solution, IDA would reimburse the vendors directly, and TCM hall owners pay 30%
of the total cost.
The IPG programme is essential for mom-and-pop TCM halls to
take the first step in acquiring the required ICT technology. However, the IPG
programme has failed to provide guidance on usage of these technology for
mom-and-pop TCM hall owners. As mentioned, mom-and-pop TCM hall owners are
mostly elderly who have little or no knowledge on usage of ICT. Without the
knowledge on the usage of ICT system, these TCM halls would still be unable to
fully utilize the subsidised technology provided. IDA should provide workshops
for SMEs owners, including mom-and-pop TCM hall owners, to provide guidance as
well as to help these owners develop the skills to fully utilize the ICT
provided. These skills are essential for mom-and-pop TCM hall owners as they
would be able to compete fairly with modern TCM chains and survive well in the
TCM industry without going out of business.
The IPG programme may provide subsidised ICT technology for
these mom-and-pop TCM halls, giving them a kick start by possessing the
technology. However, mom-and-pop TCM hall owners would not be able to fully
utilize technology without the knowledge on how to use these ICT technology.
IDA should increase its effort to help owners develop the skills to fully
utilize ICT which would be beneficial for them and their businesses in the long
run.
In conclusion, mom-and-pop TCM halls would not be able to
compete fairly with modern TCM chains without the use of ICT due to work
inefficiency and inability to provide good customer service. Furthermore, as
these mom-and-pop TCM halls are not able to receive the latest medical news,
the health of their patients could be at risks, further reducing the
credibility of these halls. The IPG programme implemented by IDA could provide
ICT to these mom-and-pop TCM halls, but has failed to provide the necessary skills
for them to fully utilize the ICT provided. As such, IDA should provide
workshops for owners who adopt ICT in developing technological skills that
would be beneficial for the business in the long run. With the IPG programme
and proposed workshop to develop skills, mom-and-pop TCM halls would be able to
transition smoothly into the future to compete with modern TCM chains fairly.
References
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