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100% Organic Software?!?! Mozilla says yes.

The Mozilla corporation, creator of the Firefox web browser, has declared their software to be 100% organic. In a revealing interview with with Treehugger, Paul Kim, Mozilla VP, who helped launch Firefox 1.5 and 2.0., he explains why the term is relevant.

According Kim, Mozilla is not trying to create a new model. Instead, what they're trying to do is "to help new sets of people who know nothing about open source software quickly start to understand that Firefox is something different from the software they're currently using to access the Web. 'Organic software' is a concept we came up with that we thought would resonate with end users in ways that 'free software' doesn't. I think 'free software', at least in the US, doesn't carry the same valence that 'FLOSS' does in, say, Europe." For people in the open source movement, Kim, continues, the term 'organic' is a lot clearer and immediately graspable. "I think in the broader culture, and again I'm speaking of the US, the word 'free' gets filtered through a consumer lens. So yes, it's a terminology issue for end users - trying to communicate clearly what practitioners already grok."

Kim believes that Firefox both respects the user, but it also respects open standards, which create a level playing field for any individual/company/organization to create Web content for others. And it is a manifestation of Mozilla's core belief in the importance of providing vehicles for participation on the Internet.

"I think there is something more primal about open source," Kim continued "more primal than communism or capitalism. It is the ability for anyone who has the passion and knowledge to make things better. I think I would bore with you tales of what I've seen from the programmers I work with - heroic efforts to fix security issues that require all nighters. You don't' do that kind of thing if it's just a job."

PC Magazine Green IT Expo

Another event; had the opportunity to be a featured speaker at PC Magazine's Green Technology Online Expo. Need to register; it's worth it, the online interface alone is stunning.