Showing posts with label Restaurants. Show all posts
Showing posts with label Restaurants. Show all posts

21 November 2012

F&B Social Media. The Art of Being Social


Photo by HomelessHub


It takes 20 years to build a reputation and five minutes to ruin it. 
If you think about that, you'll do things differently. Warren Buffett



What is Social Media for the hospitality industry?

What have you heard about Social Media Marketing for restaurants? Was it, “It’s free but it’s all too hard”? They could be right, but the first thing to consider before discussing this topic is ‘What actually brings new customers through the door?’ 

If a venue has a good reputation, you don’t need to advertise it, right? Your customers come via recommendation from their friends, or after reading a positive review. That's what most assume.

Australians are skeptical of cafes or restaurants that advertise. Only 14% trust ads, but most will trust and respond to a recommendation from within their personal network. So the solution for growing your market share is to tap into opinion.

Social media marketing is the new word of mouth recommendation, amplified much further than ever before.

But if your venue is not particularly hospitable, it’s not clean and not passionately run - well, social media is just not your friend. And that’s because online opinions are like applying a magnifying glass to your operations and accountability, then spreading that to a huge audience.

So for the Hospitality Industry, Social Media is a tool for reputation management.



What to consider before using Social Media

Once you start using social networks, there is no turning back. You will need to allocate some time to read and sometimes to talk online, and for some that’s most days that your venue is open. With reputation as a key factor to your success, finding the time should be a priority.

If you choose to do it, then use social networks as a point of customer service, for inspiration and to share your enthusiasm. For venues, it is not a place to brag about how much you spent on the place, bitch, shout or even broadcast like it’s an advertisement. It’s networking in a community space, so be friendly and polite.

Consider if and how your staff use social networks? Remind them of their responsibility to the venue’s reputation in their personal interactions online. This includes the etiquette of making online comments about their employer or colleagues, not publishing confidential information or images and how they can help with customer service.



Where to begin?

Social media networks range from review sites to photo apps on smart phones, blogs and online scrapbooks. And of course about 50% of Australians stay in touch via Facebook. Most of it can be updated easily from a smart phone, so won‘t tie you to a desk.

Start by looking at the online review sites to take the pulse of your business. Act on suggestions made by public reviewers.

Consider what is the best and strongest feature of your venue? If your place was a person, what would that person sound like? What would they like to talk about? This will help you find the right social platform for you and assist in choosing the things your guests will enjoy reading about from you online.

Then decide who will be involved from your team. Behind the scenes photos are very popular and help the public develop a more interested and understanding relationship with the business. Snippets of news from certain staff can also spread the social work load.

Use platforms that link to each other that can help to economise on time spent online. For example, some platforms like Instagram and Pinterest will allow you to post a photo to other social networks at the same time. 

Hootsuite will allow you and your team to share updates to a few other social media platform accounts as well as schedule posts into the future. And you can use your phone to push notifications to you if an enquiry has been made via Facebook or Twitter. That way you can respond quickly whether there is a customer issue or a compliment.



The elephant in the room

Crisis Management is the Voldemort of Social Media. Well, until you think of online criticism as an opportunity to improve your product and to create a more loyal customer. 

They key is to be polite and to listen. That is the art of being social. 

Acknowledge both compliments and negativity with grace, publicly. If you feel the need to be combatative, take a deep breath and step away from the internet.

Most often, your loyal customers will step in on your behalf and call foul of the person who is badmouthing your business, which will circumvent your need to speak defensively.

Should you feel you are being harassed, in a calm and polite manner invite the person to speak with you offline. The reason for this is that you are leaving a trail of online footprints that will remain there for others to see and to judge long after the fact.

If you are genuine, professional and run a business that cares for its customers, then social media will be a fun way to engage positive opinions and reviews. And because magazines and newspapers surf social media to find out what’s hot, it could be a way for you to get your business into other publications.

So, can you really afford not to be social?



A version of this piece first appeared in Espresso Italiano magazine and online for Lavazza. More social media advice from me can be unlocked by Lavazza customers on that website. In the next issue, I talk about Yelp for the hospitality industry.
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18 June 2011

The Fat Duck. Food for Thought




John Malkovich: I have seen a world that NO man should see!  
Craig Schwartz: Really? Because for most people it's a rather enjoyable experience.
          Being John Malkovich, 1999


I was trembling with excitement. The hard earned moment had arrived. A moment that I had dared not dream of had arrived. A moment that I considered had come about from sheer hard work and an ounce of luck.

The hard work had brought me the money to afford this experience and the luck was having actually managed to get my bum on this seat. In fact I was awed that we had managed, among 30,000 other hopefuls a day, to have actually got through to make a reservation at Heston Blumenthal’s The Fat Duck in Bray, Berkshire, UK.

So where do you go from here?  I thought.

Is this where food pretentiousness begins? Will I now be presumed to belong to the particular clique of Foodies that has always annoyed me? The clutch that have always struck me as sycophantic, where famous Chef’s names are dropped with such regularity as if to claim the superiority of the individual over other diners? The one where the list of meals recounted begin to sound like scalps taken in battle? I surely hoped not.


This philosophical thought kicked in around course number eleven at the celebrated restaurant. At the time of dining, The Fat Duck was placed at number one in Britain and number three in the San Pellegrino 50 World’s best restaurants, behind Noma of Denmark and El Bulli in Spain.

It was also number two on Mr Sticki’s list of places to mark his personal half century on the planet. El Bulli was his first choice, but we were unable to secure a seat in the annual email ballot, where you - and a million others - plead in Spanish to reserve a seat at some point during El Bulli’s six month open season.

By comparison it seemed a much more democratic system to secure a table at The Fat Duck. Exactly two months to the day that you hope to attend, you battle with thousands of others for a place among the 40 seats, by phoning the restaurant’s call centre from 10:00am London time. There is a clock on The Fat Duck website that counts down the minutes until lines open. After that you are in the hands of the Telecommunications Gods.


We had planned to be in London for five days. One of those was a Monday when The Fat Duck is closed - leaving us only four chances to make a reservation. After multiple redials over three days, engaged signals and attempts that reached the answering service only to be rejected, we were prepared to face defeat. In fact, had I not prompted the call on the final day Mr Sticki might not have bothered at all.

So, on the final possible day to reserve a seat, Mr Sticki got through 20 seconds before 10:00am  - that’s 7pm in Melbourne - and was yet  again rejected. He continued to redial and incredibly at eight minutes past the hour he got through, securing a booking for our final day in London. Hanging up the phone we jumped for joy around our little home, like a couple of old punks pogo-ing at a Hüska Dü gig.

I think Mr Sticki’s interest in premier league dining possibly stems from certain TV shows and Ferran Adria’s Ell Bulli documentary that we saw at the la Mirada Latin Film Festival. Without exposure to Chefs Ferran Adria (El Bulli) and Heston Blumenthal (The Fat Duck) via film media, I doubt that the suggestion would have been made for either restaurant. And it puts an interesting spin on what you come to expect from the dining experience. It can make for disappointment for some, but I can honestly say that in my case the experience was all that I imagined it would be.

Heston Blumenthal at Taste Of London Festival,...Image via Wikipedia


From what I had read of Heston Blumenthal, my expectations were very high. He is described as driven, a man that channels an enormous energy into whatever he believes in. There have been anger management problems, often seen in the super intelligent, young and bored; issues in Heston that have since been addressed and channeled – one would imagine – creatively.


As a chef he is self taught. As a food scientist he is self taught. A natural lateral thinker, his approach to food is not dissimilar to the thought processes I learnt to become a creative type in the advertising industry. The creative process follows this path: you start with a single unique proposition. Standing back you look at it objectively, break outside the box of traditional perception and you bend that proposition in every direction until a certain clarity is achieved, resulting in either a ground breaking new concept or inspired re-invention.

In the same manner as I do in my profession, he appears to gather other people around him who are able to help flesh out his concepts. While he has the ideas, he hires those with greater knowledge or skill in certain areas, yet with the same passion to create and innovate.



One of his waiters mentioned that there were 51 staff involved back of house at The Fat Duck. I expect this also extends to Heston’s other projects - including The Lab and his pub, The Hinds Head, just metres from the restaurant  - not just the restaurant’s prep kitchen and service. Those numbers have probably swelled since opening his latest venue in London.

Heston appears to have a great thirst for challenges. I imagine that his mind is seldom still. He has described himself as being obsessional, totally immersed at the expense of his family. In that he reminds me of my father, and I wonder if Heston too has some form of genius based autism spectrum condition, like Aspergers Syndrome.

As well as the restaurant, he has been involved in creating menus and dishes for a British hospital. He recently opened a more casually oriented restaurant ‘Dinner by Heston Blumenthal’ in a London Hotel, and has a range of packaged food distributed through Waitrose supermarkets.

Against the odds of apparently dealing with recalcitrant staff and management in front of TV cameras, Heston has also tackled the challenge of reinventing the British road-side diners, Little Chef. The most recent show aired, 'Heston's Mission Impossible' saw Heston reinvent the way the British Military manage food operations, and a range of challenges from getting hospitalised kids to eat nutritious meals and using food science to deliver tasty food to economy class passengers travelling on British Airways.

The man seems always keen to bite off more than most would be able to chew. Such is his nature I suppose. A restless mind moves constantly forward to the next project. In his case it would appear that the previous projects continue to tick over, with his vision intact thanks to his army of collaborators.



Watching the TV show Heston’s Feasts, I imagined that each of Heston’s dishes at The Fat Duck would be playful, conceptual and delicious. Thankfully there was no anticlimax. My assumption was correct. Heston’s ‘thinking outside of the box’ to titillate and stimulate was clearly on show in the line-up of courses that make up his Tasting Menu.

I have often asked myself ‘What is the point of molecular gastronomy in most restaurants?’ At The Fat Duck it is brought into sharp relief as a means to an ends in manifesting a concept. Unlike those chefs that miss the point - by casting with abandon, foams that resemble sputum and pearls that do little to enhance a dish - at The Fat Duck, molecular techniques are neither used faddishly nor fashionably. It’s a tool used to recreate Heston’s imagination of an event.

Eating at The Fat Duck is a dining experience that goes well beyond merely eating something delicious. I felt as though I was living some of the more poignant moments in his life, portrayed by a tableau of food. So the tricks, for which he is notorious, seemed to just blend seamlessly into the whole idea of each dish.

And the venue itself offers no distraction from the food. The small dining room has no outlook onto the picturesque olde worlde village surrounds, yet despite being low ceilinged it is bright, white and convivial. Exposed traditional oak beams frame the space and an incongruous modern sculptural glass room divider serves to shelter diners from gusty blasts that may emanate from the door opening onto the street.
Starched linen and simple table décor meant that the diner’s focus was expressly on the food. In fact all there was to distract us was the view of other diners - giving one a preview of the dishes to come.





We attended a lunch service. While food allergies can be accommodated, there is no choice to the meals other than an optional addition of a cheese course. While admiring the cheese trolley with lust, we were aware that we did not have the gastrointestinal fortitude to include it in our repast.

Around us there were gatherings of a corporate nature, a family with adult children, a woman and her nine year old daughter, sixty-somethings gastronauts, a young Asian couple, and in the centre of the room, Mr Sticky and I. At most tables there was at least one camera recording the event.

Yes cameras. Why? Because it’s a milestone - who wouldn’t want to capture for posterity their meal at The Fat Duck?

Five hours after the commencement of our meal, on our way back to Maidenhead train station, our cab driver told us that recently, some of his passengers came away disappointed that some of the most famous dishes were no longer on the menu. For example, the famed egg and bacon ice cream is no longer there – the dish of liquid nitrogen frozen scrambled eggs.  





The Fat Duck could probably get away with serving the same menu for the next five years, but why would you? To the enquiring and creative mind, repetition is soul destroying. If there is an opportunity to spread the wings, then take me there. I’m all for it.

Famous dishes not-withstanding, the hallmark techniques sighted in Heston’s TV shows are there. Between the layers of textures, flavours and ingredients are influences that have come from the best of many cultures. Being half Asian I was reminded of many concepts I grew up with, fused with those of other cultures. That the ingredients are superior however is to be taken for granted, with the exception of unpasteurised butter there was no mention of the source of the ingredients. Provenance is not the selling point here, ideas are.





For those with expectations of trickery, the procession of dishes served are accompanied by the anticipated Heston peculiar add-ons such as liquid nitrogen treats produced at the table, atomizers of evocative aromas, sounds to be listened to on headphones and breath freshener style gelatin flavor strips to open the palate, all found a place in the experience.

Yes, it was truly a unique experience.

While it involved food and I felt full upon eating it, I shall not remember it as a meal. For me, it was something akin to the concept of the film ‘Being John Malkovich’ where climbing into a cavity in a space between the floors of a building, you enter John Malkovich’s mind. You see the world through his eyes.

Through Heston’s eyes you visit moments in his memory, transmitted into your mind through edible art. Sometimes you may even add your own recollections to the memory and find yourself transported to a further level. The foie gras course took me back to my own particular childhood woodlands memory, the beach course stirred unique memories in both Mr and I, and all the while we were being toyed with in a delightful way.





My deduction is that The Fat Duck restaurant is an art installation. The back of house team that spans cooks, chefs and scientists, and also the floor staff, ensure that you and 40 others are seamlessly bound in a deeply sensory experience for four hours. The food is the vehicle that lends itself to an experience that Heston wishes to share with you. It tells a story, paints a picture and stimulates new thoughts from within you.

I felt privileged to have had the opportunity to take in this adventure. It may be the first and last time I dine at such a prestigious establishment. But the realization that I truly have a fortunate life is not taken lightly, and my time at The Fat Duck will not easily be forgotten.

I had considered a second blog post that discussed the content of the meal blow by blow. But if you thought this post was long, that would have been ten times longer. So I will upload images of each course to my Tumblr gastroporn site, Stickifingers instead. I will tag them fatduck50. Each image will include a description and my thoughts. It will be far more digestible as bite sized degustation portions.





High Street, Bray, MAIDENHEAD, Berkshire SL6 2AQ| United Kingdom | +44 1628 580333 ‎| 







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15 May 2011

Stanley deserves a laurel



 

Ollie: "Every cloud has a silver lining."
Stan: "That's right. Any bird can build a nest but it isn't everyone that can lay an egg."
Stan Laurel and Oliver Hardy console a devious Lola.


I love a road trip. They usually turn up something random or a spontaneous revelation. And then there are the locals who eye you with suspicion as they park a heaving plate of God-knows-what in front of you. Love it.

Some years ago I found that Mr Sticki's country raised nephews grew up refusing to eat vegetables. I was shocked. They grew up in a part of country Victoria known for fruit and vegetable production, so there were plenty of opportunities to get into good food.

Then, in their teens, they were employed by the local supermarket. In order to work on the coveted check outs they found themselves in need of being able to identify all manner of vegetables. But they were bereft of such knowledge.

And the reality is that this is not uncommon in Australian regional towns today. In our most bucolic settings, most kids are not rosy cheeked from the benefits of magnificent fresh local produce. They prefer the tinned, commercially packaged nastiness that appears in many regional pub bistros.




There's a pervading attitude in the country that any packaged or convenience food offering from the city is preferential to rural produce. And yet when we city folk spend a few hours in the car destined for a holiday or day trip, we conversely expect to be rolling in luscious local food wonders, fresh from the producers.

So when I think of casual eating in the countryside, I hope for local regional produce, artisan goods, friendly service and simple convivial surrounds.

But that's my own particular fantasy bush escape.

We found it exists in France, but rarely does a regional Australian venue deliver such things. I'm not talking about über fine dining and experimental dishes that borrow from molecular cuisine. I know those experiences exist at the far end of a four hour drive.

What I hope for seems to crop up more often in the city. In places like South Melbourne's The Rising Sun Hotel where Ron O'Bryan is working his magic with farmer direct produce. There are country exceptions of course. The Stanley Pub, just outside Beechworth, is one of them.









My interest in this little pub was piqued by Brewer's Wife's post on her dining experience there. She mentioned lunch at The Stanley Pub showing an image of a pie on a fashionably long plate alongside a stretched limousine smear of mashed potato. The pie humorously appeared to have pretentions to fine dining. But rather than laugh, her verdict was that it was delicious and the venue pleasing.

So on a visit to Beechworth we made a detour to the tiny, historic hotel and found it to be cutely crouching under pretty wisteria vines beside a generous beer garden, function space and accommodation. As we pulled up, two scruffy middle aged men were muttering darkly, smoking cigarettes on the doorstep. Not knowing what to make of that, I hoped for the best.

We entered a brightly lit front bar featuring some wonderful artisan joinery and a well used dart board. To the right, the softly lit bistro emerged as a converted outdoor space, equipped with a JetMaster fireplace and in one corner, a wood fired oven.







Traditional French bistro style bare tables and starched linen napkins were set for about thirty seats. We were the last to arrive of eleven diners there that night. Service was smoothly taken care of by the owner and pedigreed Sommelier, Shane Harris.

It later emerged that Shane, his wife Annemarie and chef Shauna Stockwell were veterans of Sydney high-end dining venues, with notches in their various hospitable belts that include Testsuya's, MG Garage and Pier, then later in this region north east Victorian area with Michael Ryan, pre Provenance, at Range.

As we settled in I breathed a deep sigh of relief. The menu selection was admirably small, concise and dotted with local produce; likewise, the wine list. Respect.

The dishes had classical leanings. I found it tough to make a decision on which to choose. An entree of rabbit and duck rillettes with peach chutney, beckoned. Oysters shucked to order with a Japanese dressing or zucchini flowers wistfully called to me.

Main courses featured the safe option of steak frites, but also skate, gnocchi and poussin. A side salad of figs, rocket, local walnuts and blue cheese sounded like an ideal lunch dish, the potatoes sounded heavenly too, but we chose the comforting seasonal vegetable dish of wilted spinach with kaiserfleisch.



Four mains arrived at the table beside us. Two languished unattended, a large portion of poussin and the steak - two pieces topped with butter and a mound of green beans - classically served with obvious care.

A diner scuttled to the public bar beckoning to the two men who had been standing on the doorstep when we arrived. "You know your meals are here?" She said. Affirmative was the dismissive response. She returned to their table to eat.

After a time the men ambled into the bistro carrying the bowl of nuts they had been eating at the bar. "That looks a bit fancy", said one of the men with a heavy European accent.

"What gives?" Said Mr Sticki with a bemused smirk, "Looks as though those men have been dragged here against their will." They did indeed. And as soon as the mains were consumed, they returned to the bar with their bowl of nuts and fresh beers. The women continued on, shared a dessert and left without the men.

It was the sight of those main courses that made me realize three courses would be impossible for me to ingest. And I wanted the Tarte Tatin for dessert. So taking a mouthful of the delicious local Beechworth cider, I resolved to have two entrees and a glass of local Sangiovese



On the oval plate dotted with saucy whorls sat a snowy bavarois of local chevre that was earthy in flavour and silky in the mouth. The small mound of citrus and baby beets sat atop a disc of red jelly. The piquancy of that mound challenged the goaty creaminess and at times rendered it into a sheepish complement.



Mr Sticki's choice was a special of seared scallops. Cooked as they should be, still slightly translucent inside, four discs of roe-less scallop dressed in micro-herbs, squatted atop a bed of hoummus like four pretty girls on a picnic rug. A mirepoix of tomato with vaguely Middle Eastern flavours transformed the clean, sweetness of the scallops and rug of hummous into a flying carpet ride to another part of the world.



Next, my carpaccio of peppered venison was a floral textile. Like the circle skirt of a rockabilly sweetheart it was a sweep of burgundy checked with blue cheese cream and scattered with a web of petals. The skirt had a seared edge and a sticky mouth feel that launched a rich combination of tastes. Deeply satisfying and a good follow up to the bavarois the blue cheese brought an unexpectedly positive dimension to a flavor profile accented with sharp, hot pepper.

Three young women - local friends of Tim Witherow the Sous Chef - were being gently and capably guided through dining and wine choices by Shane. A big night out for a birthday, choices were made with careful consideration that they were about to embark on something truly special. I felt inspired by their anticipation and enthusiasm. Not a scrap of pretension entered their dialogue, such refreshing behaviour in the face of their city counterparts.



I gazed across the table at my beloved. Delicately chewing bones, Mr Sticki contemplated his serve of poussin with intensity. He seemed carried away by the moment. Golden pieces of bird lolled in the shallows of a thickened, clear braising liquor. A flotsam of herbs drifted from the sauce to embrace baby leeks, potatoes and shallots. It all looked so simple, but once I tried some for myself I too was plunged headlong into a pool of richness. This was a dish that stroked your hair and tucked you into bed with its nurturing gentleness.



After a rest, we moved on to dessert. Shane introduced us to a taste of the wonderful local biodynamic Pennyweight Gold. A lush sticky fortified of ripe white grapes, fortified with brandy spirit, and aged for several years in old oak hogs head barrels. It was created by one of the famous Rutherglen Morris clan, who have been producing excellent fortified wines for 150 years. Stephen Morris started Pennyweight Winery in 1982, producing biodynamic, lower alcohol wines in Beechworth and we stopped by the cellar door the following day.



Shauna's tarte tatin was everything I had hoped for. Made with apples grown mere kilometers from the front door of the pub and plumbing the depth of buttery caramelisation I found it difficult to part with when the time came to swap with Mr Sticki. None the less, the pain perdu (French Toast) was also a marvel. Again featuring a local product – figs poached in muscat with fig ice cream.



The night had me buzzing with the excitement of finding a country venue that lived up to my dream. As we drove down the pitch dark road to our Beechworth accommodation, I was gushing with admiration. I'm all for tree-changers following their passion in a rural setting. And I always hope that their efforts might trickle into the mind-set of the locals and the education of the palates of future generations. Here's to more of that in the future and to less frozen chicken parmigianas shipped from factories in the city to country pubs.





Myrtleford-Stanley Road, Stanley, Victoria, Australia

|  03 5728 6502  |  F: 03 5728 6602  |
 info@thestanley.com.au   |  Facebook  






By Dani Valent in The Sunday Age M magazine, 15 May 2011
The Stanley Pub on Urbanspoon
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19 September 2009

Tasmania: The Red Velvet Lounge





The King will walk on Tupelo!

Tupelo-o-o! O Tupelo!

He carried the burden outa Tupelo!

Tupelo-o-o! Hey Tupelo!

You will reap just what you sow.
You will reap just what you sow.


Tupelo Written by: Cave, Harvey, Adamson 1984



Slowly raising my sleep encrusted eyelids, I peered out across the doona. A smoky eyed youth dressed casually in torn stone washed jeans and a bared six pack stared back. His blonde frosted, spiky hair was nuzzled by a barefooted woman with a huge cork screw perm and they were draped decorously over an old Buick in a field: the ultimate ‘80s pin up couple in a black metal frame. Was I dreaming? Had I gone back in time?



No. It wasn’t 1984. It was 2009 and we were in a Southern Tasmanian B&B in The Huon’s beautiful Cygnet, fifty minutes drive south of Hobart. This is the town where my friend and chef, Steve Cumper has settled. Back in ‘84, Steve and I were probably rocking around the same Punk scene in St.Kilda, Pogo-ing on sticky carpet and watching a baby faced Nick Cave tear up the stage.



It was in this momentary time-warp however and later - standing in the ensuite’s marble patterned Formica time capsule of a shower cubicle – that I began to understand the mindset of the local customer who criticized Steve for daring to break from the formulaic pub approach to meals with his wonderful evening menu at The Red Velvet Lounge.





You see Cygnet is vaguely reminiscent of Victoria’s Daylesford in 1984. Early invaders - crusty folk singing, tea cozy wearing types - are gradually making way for a trickle of self funded retirees from the mainland settling into a tree-change, alongside a small gay community who’ve also recognized the town’s potential. But forming the core of the community are those born and raised in The Huon Valley, some perhaps frozen in another era - possibly also locked in a culinary limbo - and who I suspect may still be coming to grips with Steve’s efforts to create a contemporary menu supporting local and artisanal produce.



On the periphery of the community, former Chef and Sydney Morning Herald Restaurant Reviewer, Matthew Evans can be found acting out a Hugh Fearnley-Whittingstall scenario whilst being trailed by a film crew around his twee sounding property, Puggle Farm. In October, they will bring their footage of Cygnet to Australian TV viewers via SBS broadcasting.



In this picture, I imagine Steve Cumper to be Tasmania’s Alla Wolf Tasker - of Daylesford’s The Lake House - or an early version of Gourmet Traveller ‘National Treasure’ George Biron of Sunnybrae, tending his own farmlet and pushing the barrow of Sustainable, Organic, Local and Ethical (SOLE) food.



Back in '84 there was no way that I could afford to eat at a venue such as Alla’s or George’s. I couldn’t even afford the standard issue Punk studded leather motorcycle jacket. Steve couldn’t afford a car stereo so apparently had a cassette player taped to the dash of his old car.



In the eighties people my age who chose the ‘Alternative Lifestyle’ of local, biodynamic and artisanal food were presumed to be an unwashed hippie akin to Neil in The Young Ones, and not fit to dine in a fashionable restaurant. Now it’s all changed. Today SOLE food is becoming ‘de rigeur’ and Mr Sticky and I happily tucked into Steve’s special Friday evening meal at Red Velvet Lounge (RVL).






We came to RVL on what became our ‘Tasmania: Closed for the Weekend’ tour of the Apple Isle. Nearly everywhere we wanted to go was shut, in spite of advertising that they’d be open. Seems that those who could, had left Tassie for a break on the mainland. They must have flown out on one of those ridiculously cheap flights that had brought us there in the first place.


Consequently it was an unusually quiet night at RVL, with the subtle sounds of bossa nova from the stereo mingling with a few tables of polite chatter, until an aging folk music duo quietly settled on a couch in the corner of the room for guitar strumming, humming and harmonizing. There was a time where the folk music was the focus of this venue, not the food. But the balance has now changed. The diners we saw were indifferent to the music played at the front of the restaurant.


We found the service to be good at RVL. So often it is hard to manage this in regional venues, but I suspect that Steve’s nurturing nature knits this loyal group like a family. We began service with a couple of local beers, a Moo Brew from Moorilla and a ‘Cleansing Ale’ sighted on a chalkboard while considering the menu.


Although by day the Red Velvet Lounge is a small town café selling delicious wholesome daytime meals, suitable to vegan, vegetarian and omnivore alike, Friday and Saturday nights’ menu allows Steve to show off his prowess. Simple rustic sounding dishes - that won’t scare the natives - abound. But when you taste the food you realize that under the surface is a complex and imaginative array of meals that other chefs might be tempted to describe in four flowery lines of text. I love the restraint of description here. It allows you to discover the depths of Steve’s creativity orally with no major preconceptions to hinder the process.


Surveying the menu I wanted all the entrees on offer; we sampled three between us. I could not fault any of them. All wore a simple mantle that disguised the technical degree of difficulty combined with imagination that an experienced, meticulous chef can seemingly effortlessly pull off.





Between us we shared a rabbit pie floater with mushy peas and roasted parsnip which could have passed as a meal in-itself, as Steve doesn’t like to skimp on portions. There was no corner cutting here, a properly formed pie with lid sat picture perfect in the centre of the dish. Steve’s sour cream pastry was the perfect foil to the unctuous filling, offset beautifully by fluffy mushy peas and the sweetness of a roasted parsnip.



When it came time to swap plates, my nose was greeted by the wonderful aromas of the grilled Rannoch Farm quail. I lingered, inhaling it and then the saliva swarmed my palate until I just had to taste it. This was not a dish I anticipated in a regional restaurant but it was everything you would wish for – a fine mélange of fresh local flavours: delicate moist flesh with artichokes, punctuated with the tang and firmness of olives, then vine leaves and finally the verjuice, which made me think of Steve’s days with Maggie Beer in the Barossa.






Thirdly, we shared the duck neck sausage which was a thick, coarse, almost terrine like item, sliced and served with a wee jar of smooth, rich pâté, celeriac remoulade and some cornichons. The lot sat on a thin, long wooden board which was also graced by thick char-grilled slices of Steve’s famous bread, baked in the Restaurant’s original Scotch oven.



The pâté had Mr Sticky hooked, so silky and flavorsome was it. Perfectly rustic & slightly gamey, the total combination of textures and deep flavours in this entrée made it subtly sophisticated, and yet had me imagining that it would have been the ideal picnic dish for sitting by the water, watching the pod of whales that had recently graced the locals with a sighting.



When the main courses arrived, I was feeling nearly full already. But we forged on. Before me sat an impressive thick cut, crumbed pork Cotoletta upon a mound of velvety parmesan enriched mashed potato. Greed took over. Slicing in, it was perfectly moist and satisfied my wicked desire for crunchy, crumbed and fried meat. Baby rocket rounded out the vegetable content and a wicked dish of aioli flecked with local truffles sat alongside, enriching the palate further.



It crossed my tongue with a sigh of satisfaction. Whilst the execution was technically perfect, what made this special was that the integrity of the high quality produce was not compromised or gussied up as to become pretentious. It was a homely Mittle European style dish and for those who might be wary of modern ways, did not make a song-and-dance about the skill required to produce and prepare it.





The slow roasted leg of lamb rendered Mr Sticky speechless with admiration. Slow cooked for five hours, then pressed and finished again in the oven, it was a melt in the mouth, rib-sticking piece of deliciousness. The seasoning added richness. The lamb lost none of the honesty of its flavor in the process and did not have the cloying fattiness that some lamb dishes suffer. With the Cassoulet like braise of Cannelini beans, spinach and another side - this time of anchovy mayonnaise - it was a hearty dish that I could see my beloved was almost loathe to part with as we swapped plates. In my opinion it was an exemplary dish, the likes of which one might have presumed ought to have earned RVL a place in the 09 Gourmet Traveller Food Guide had they tried it.


I was thankful that the restaurant was quiet that night, as it allowed Steve the chance to come out and chat. At this point, chatting excitedly - albeit with food still left on our plates - I was already in a food coma. Mr Sticki however was tempted to order dessert. His choice was the chocolate mousse with peppermint praline. He may have felt full, but this slipped down quickly, lubricated with cream.


I took one mouthful and it was a trip to chocolate heaven, smooth and rich, offset by the crunch of the crumbled sugary mint candy. It was elegant and unbound by gimicry. My coffee sufficed to end my meal. Enlivened by good conversation and a fine repast, I was thoroughly sated.




One of the things I admire and respect in Steve is his optimistic and humble nature. He keeps his head down and charts his own course without hype or braggadocio. Early in his career he worked at Melbourne’s famous Tsindos Bistrot, under Ray Tsindos, son of iconic Chef George Tsindos, the man who for 40 years brought Florentino’s high repute.


Later Steve joined Maggie Beer’s Pheasant Farm Restaurant in The Barossa Valley, at that time regarded as Australia’s equivalent to Alice Waters. Other highlights include launching Soul Mama with Paul Mathis, raising the reputations of the Zampelis Restaurant Group and later winning Vogue Entertaining’s Award for use of local produce at Tasmania’s Peppermint Bay Restaurant. Not that he’ll wave any of that in your face. Steve is a thinker, an artisan, a talented chef and family man with his feet planted firmly in the ground while he dreams up beautiful recipes.


Similarly the venue is humble. Like a big warm hug from Nana, the venue allows you to rest in the comfort of its vaguely retro bosom. A former double fronted General store, the café-cum-restaurant features a counter and display cases showcasing Steve’s breads, jams and preserves. An open kitchen is disguised at night by an enormous floor to ceiling red curtain. There is a wood combustion stove, leather couches and heavy tables and chairs. It walks a dignified line between a busy casual breakfast and lunch café for most of the week, and an approachable rustic restaurant on Friday and Saturday evenings that doesn’t intimidate the old school locals.




Evidently Steve’s taken the softly-softly approach here, evolving the venue’s approach gradually from Crusty-Wholefood café to City style dining. So it was no surprise when Cygnet locals told us “they went spare” when RVL closed for renovations, feeling bereft without Steve’s handmade bread, asking if he could continue to service them in spite of the closure. Also the Tree-changers declaring that RVL had “The best coffee for miles” who suffered in silence before they could again enjoy their ritual caffeine hit.


After enjoying both, I can totally understand their loyalty and why the people of Hobart and beyond will drive out of their way to eat Steve’s food. For at the heart of this place is a quiet, determined passion within a spirited thinker who cares not a jot for fashion, but for what is intrinsically good in the world. If you’re visiting Hobart, I highly recommend that you book a table there one night and see for yourself....and tell him Sticky sent you.




The Red Velvet Lounge

24 Mary Street, Cygnet, Tasmania, Australia
03 6295 0466