MOOD BOARD

BEAUTIFUL SITES

 url: http://slaveryfootprint.org

ANALYSIS:

- Beautiful use of animation. Its simple yet has the impact .

- Nice use of pop colors against the background.

- Clean graphics.

url: http://donq.com

ANALYSIS:

- Stunning images and beautiful small graphics.

- Good contrast of color. The use of blue and white against a black background gives a nice pop effect.

- Nice use of typography.

url: http://www.obikwa.com/home.q

 ANALYSIS:

- Eye catching single page website.

- Nice use of hand drawn style graphics.

- Typography suits the graphics & overall mood of the site.

- Cute & simple animations.

- Color scheme suits the wine which is from south africa.

url: http://nympheaproject.com/#up

ANALYSIS:

- Minimalist design.

- The site overall uses shades of grey yet does not appear dull.

- Nice use of navigation bar with the small icons.

COMPETITOR SITE 4

url: http://www.chinagel.com/

ANALYSIS:

Content Wise

- Too much content in about us page.

- Site organization could be better.

Design Wise

- Color too dull.

- Navigation buttons need roll over effect.

- Lacks intercativity.

- Lacks Typography.

- The site has 98% information. Could use some images or any other tactics that would make the site more lively and interesting.

COMPETITOR SITE 3

url: http://www.icyhot.com

ANALYSIS:

Content Wise

- Content short and to the point.

- Easy Navigation. Consistent.

- Good use of interactivity with the user for Where does it hurt page.

Design Wise

- Lacks Typography.

- Overall color is good. Suits the product.

- Overall site design needs improvement.

- Rollover effect could be better.

COMPETITOR SITE 2

url: http://www.bengay.com

ANALYSIS:

Content Wise
- Easy navigation.
- Like the use of starts to determine the review of the product.
- FAQ too long.

Design Wise
- Lacks Design.
- No use of Typography.
- No interactivity.
- Repetitive navigation buttons.

COMPETITOR SITE 1

url: http://www.vicks.com

ANALYSIS:

Content wise

- Home Page itself is informative. I think it sets the proper context for its visitors.

- Global Navigation is consistent from page to page.

- Site Organization could be better. Theres too much clutter and is crammed up.

- The content matches he mission of the organization and the needs of the audience.

- Interactivity involved.

Design Wise

- Minimal use of color which suits the product.

- Typography could be better.

- Idea behind the timeline is interesting though i feel design approach a bit boring and predictable.

GANTT CHART - TIGER BALM WEBSITE DEVELOPMENT