My friend who is working on her kinetic typography introduced me this work yesterday, and I was god damn touched by this piece of work!
The author collected many words in a variety of typography style at many place around New York and Sydney to compose the context, along with the music softly played in the background, and perfectly inserted some video fragments to illustrated the theme of the video.
The author collected plenty of words/ titles to form the content though, he did not just document them as still images; instead, he took videos which remain a bit movement. (by hands which was holding the camera or by the object itself. ) This is intriguing to me and I can not stop thinking: why he use videos to document the words while taking pictures can still make it? Imagine now those typefaces, typography, and words are taken by still pictures, what will it be like? Videos did made it better because the scenes keep a sense of documentary, additionally make the work like a story and the author a story teller through out the slightly movement of the words that you can imagine you are traveling with the author by watching this video.
Go back to the sentiment of this work itself, it is telling something simple but profound, which makes this video successful. It is talking about a common phenomena that we can see or hear everyday, but we tend to ignore, to overlook. Yesterday about 2:00 am, while I was going back to my apt from our studio in Manhattan, I saw an astonishing scene that two policemen rudely grabbed a homeless out of the subway car while he was deeply asleep. While I think humankind is sophisticated enough to help each other, to support those who are unable to survive in the society, I figured out that it is just a means in most of the institutions' favor to improve their corporation identity in the society. Further more, non of us own the extraordinary personality to save those who are struggling in the edge of the society. Yet I am neither saying " Yap we need peace and love, and we can save the world" nor pretending to be so merciful, showing my remarkable sympathy in order to tell you that I am superior than you. Don't forget I was one of those who sat tight in the car "watching" the NewYork daily story like feeding the pigeon while walking through the sidewalk. I am not even seriously criticizing those two policemen to be so cruel, and I guess they would have never chosen this career if they had known they have to drive out drunkards or homeless people who like to sleep on the subway. I just feel a bit upset about how we let the rest of the world stay in misery after we mankind have achieved success in education, economy, technology, art, philosophy, and many other ways.