Sunday, May 31, 2009
Sunday, May 24, 2009
Web Design 2- Project Concept Proposal (Poh Kong)
Moodboard & Site Map
Project Definition
I got a brief which was redesign a commercial website (www.pohkong.com.my). It was given by lecturer. My mission was to edesign the layout of that website, make it more to user friendly & attractive, learn the concept & propose in a better way.
Acording to my research, Poh Kong today has burgeoned into Malaysia's largest jewellery retail chain store with a network of more than 90 outlets nationwide in 23 locations.
The Group is an integrated jeweller with principal activities in gold refining, designing, manufacturing, trading, supplying and retailing of gold ornaments, jewelleries and precious stones.
I need to create no less than 8 HTML pages, fully functional website that shows at least 3 levels of content structure. The website must remain useful & compelling to the needs of both clients & the audience. Besides that, I;m not allowed to change the logo, identity & reposition the brand.
Current Site's Analysis Goals
This website is an integrated jeweller with principal activities in gold refining, designing, manufacturing, trading, supplying and retailing of gold ornaments, jewelleries and precious stones. The website layout design should be in elegent or luxury feeling but overall the colour is dull. Beside that, the site structure too boxy & din't have hierarchy, font size a bit small, too many informations & fell dizzy. The site map at the bottom also not functional.Things that need to refine were the font size, overall the layout design into elegent or luxury feeling, have hierarchy, summery or rearrange the information in better way so that when reading won't feel dizzy & lenghty.So, my site's goal is to create a feeling of everlasting for couples who are getting married, and jewels are a form of trust and luxury, wearing them together.
Client's Analysis
In year 1976, Dato’ Eddie Choon, POH KONG’s Executive Chairman and Group Managing Director, started business in jewellery retailing as one of the founders of the Company when he established Poh Kong Jewellers (PKJ), a partnership at Jalan 52/4, Petaling Jaya on March 26.
In year 1982, Poh Kong Jewellers (PKJ) expanded its operations with the opening of its first branch in SS2 Petaling Jaya, Selangor Darul Ehsan taking a retail space of 1,500 sq ft and a staff force of 20. 1983 - 1992,PKJ opened more branches in the 80’s until the early 90’s.In year 1995, PKJ signed a licensing agreement with Walt Disney Company as exclusive distributor of its characters in gold in Malaysia.1998, it listed in The Malaysia Book of Records as the Largest Jewellery Retail Chain.The Ministry of Domestic Trade & Consumer Affairs awarded PKJ and subsidiaries in the Group the Fair Prize Shop Awards 2005 – 2006 in the Jewellery Category in recognition of the Company’s outstanding contributions to the country’s economy in year 2006.
Besides that, POH KONG raised RM100,000 for the Nanyang Press Foundation for education and training of underprivileged youths, through a charity campaign launched in its 50 retail outlets nation-wide in year 1999.In year 2007, POH KONG was recognized and conferred the 2007 Reader’s Digest Trusted Brands Gold Award in the Jewellery Shop category on May 7. The Reader’s Digest Trusted Brands Survey, partnered with Nielsen Media Research, is recognized as one of the most transparent branding surveys in the Asian region.Intrade Malaysia ‘07 was organized by Matrade and supported by the Ministry of International Trade and Industry.
I think that they can update their website more often. They can state out some special offer promotionson certain festive like Mother's Day or fair twice in a year. Besides that, they also can give some voucher to those who buy jewellery up to RM800. The banner in the main page can be update oftenly, like promote their latest products, promotions, etc. By these, it will attract more people to visit their website. POH KONG also can collect address from the customers & send newsletter or some latest products broucher to their house. Other than that, POH KONG also can promote them to join as their customer members. To those who are member, they may have some special prices for certain products.
Target Audience
Their products are quite wide & have 6 collections which are:
1.Angel Collection
2. diamond Collection
3. Disney Collection
4. Festive Collection
5. Romance Collection
6. Gold Bar Collection
Those products are more to mature adults who are getting marry or propose or as birthday & festive like Mother's Day present, young and trendy generation & children of all ages.
Competitor's Analysis
Primary- www.habibjewels.com
A Precius Heritage
From the Pitt Street, Peneng to the high street, th story of Habib is one steeped in tradision. from his small bustling workshop, M.A. Habib Mohamed Designed, crafted, produced a range of jewellery of such exceptional quality, that over the next half century it's grown to be nothing less than a household name.Today, Habib creations grace the windows of 18 stores and the bodies of millions of Malaysians across the country.
The Habib Promise
Every piece comes with close to half a century of experience.
Secondary- www.diamondnplatinum.com
About Diamond & platinium
It was set up in 1999 as a subsidiary of DeGem Berhad, a public listed company on the main board of Bursa M'sia. Being a fairly young Malaysian company in the jewellery company, Diamond & Platinium set out or much to prove.
Our Value
Everything changes, nothing ever stays the same. Our focus: You. We the important of relationships, honesty, commitment & trust. As part of this change, our new tagline "small beginning come greater things" is our promise to you.
Tertiary-www.tomei.com.my
Tomei was founded way back in 1968 with the commencement of business in design and manufacturing of jewellery supplying to local jewellers. As the business grew, Tomei ventured into the establishment of first retail outlet in Campbell Shopping Complex in Kuala Lumpur in early seventies and subsequently commenced its wholesale and distribution of jewellery.
Mission Statement
To establish 'TOMEI' as a premium brand in Gold and Jewellery,
with excellence in:
Project Definition
I got a brief which was redesign a commercial website (www.pohkong.com.my). It was given by lecturer. My mission was to edesign the layout of that website, make it more to user friendly & attractive, learn the concept & propose in a better way.
Acording to my research, Poh Kong today has burgeoned into Malaysia's largest jewellery retail chain store with a network of more than 90 outlets nationwide in 23 locations.
The Group is an integrated jeweller with principal activities in gold refining, designing, manufacturing, trading, supplying and retailing of gold ornaments, jewelleries and precious stones.
I need to create no less than 8 HTML pages, fully functional website that shows at least 3 levels of content structure. The website must remain useful & compelling to the needs of both clients & the audience. Besides that, I;m not allowed to change the logo, identity & reposition the brand.
Current Site's Analysis Goals
This website is an integrated jeweller with principal activities in gold refining, designing, manufacturing, trading, supplying and retailing of gold ornaments, jewelleries and precious stones. The website layout design should be in elegent or luxury feeling but overall the colour is dull. Beside that, the site structure too boxy & din't have hierarchy, font size a bit small, too many informations & fell dizzy. The site map at the bottom also not functional.Things that need to refine were the font size, overall the layout design into elegent or luxury feeling, have hierarchy, summery or rearrange the information in better way so that when reading won't feel dizzy & lenghty.So, my site's goal is to create a feeling of everlasting for couples who are getting married, and jewels are a form of trust and luxury, wearing them together.
Client's Analysis
In year 1976, Dato’ Eddie Choon, POH KONG’s Executive Chairman and Group Managing Director, started business in jewellery retailing as one of the founders of the Company when he established Poh Kong Jewellers (PKJ), a partnership at Jalan 52/4, Petaling Jaya on March 26.
In year 1982, Poh Kong Jewellers (PKJ) expanded its operations with the opening of its first branch in SS2 Petaling Jaya, Selangor Darul Ehsan taking a retail space of 1,500 sq ft and a staff force of 20. 1983 - 1992,PKJ opened more branches in the 80’s until the early 90’s.In year 1995, PKJ signed a licensing agreement with Walt Disney Company as exclusive distributor of its characters in gold in Malaysia.1998, it listed in The Malaysia Book of Records as the Largest Jewellery Retail Chain.The Ministry of Domestic Trade & Consumer Affairs awarded PKJ and subsidiaries in the Group the Fair Prize Shop Awards 2005 – 2006 in the Jewellery Category in recognition of the Company’s outstanding contributions to the country’s economy in year 2006.
Besides that, POH KONG raised RM100,000 for the Nanyang Press Foundation for education and training of underprivileged youths, through a charity campaign launched in its 50 retail outlets nation-wide in year 1999.In year 2007, POH KONG was recognized and conferred the 2007 Reader’s Digest Trusted Brands Gold Award in the Jewellery Shop category on May 7. The Reader’s Digest Trusted Brands Survey, partnered with Nielsen Media Research, is recognized as one of the most transparent branding surveys in the Asian region.Intrade Malaysia ‘07 was organized by Matrade and supported by the Ministry of International Trade and Industry.
POH KONG signed an exclusive distribution and marketing agreement on December 3 with Schoeffel which gives the Company the territorial rights to promote and expand the Schoeffel brand in Malaysia and Southeast Asia.
Short & Long Term Site GoalsI think that they can update their website more often. They can state out some special offer promotionson certain festive like Mother's Day or fair twice in a year. Besides that, they also can give some voucher to those who buy jewellery up to RM800. The banner in the main page can be update oftenly, like promote their latest products, promotions, etc. By these, it will attract more people to visit their website. POH KONG also can collect address from the customers & send newsletter or some latest products broucher to their house. Other than that, POH KONG also can promote them to join as their customer members. To those who are member, they may have some special prices for certain products.
Target Audience
Their products are quite wide & have 6 collections which are:
1.Angel Collection
2. diamond Collection
3. Disney Collection
4. Festive Collection
5. Romance Collection
6. Gold Bar Collection
Those products are more to mature adults who are getting marry or propose or as birthday & festive like Mother's Day present, young and trendy generation & children of all ages.
Competitor's Analysis
Primary- www.habibjewels.com
A Precius Heritage
From the Pitt Street, Peneng to the high street, th story of Habib is one steeped in tradision. from his small bustling workshop, M.A. Habib Mohamed Designed, crafted, produced a range of jewellery of such exceptional quality, that over the next half century it's grown to be nothing less than a household name.Today, Habib creations grace the windows of 18 stores and the bodies of millions of Malaysians across the country.
The Habib Promise
Every piece comes with close to half a century of experience.
Secondary- www.diamondnplatinum.com
About Diamond & platinium
It was set up in 1999 as a subsidiary of DeGem Berhad, a public listed company on the main board of Bursa M'sia. Being a fairly young Malaysian company in the jewellery company, Diamond & Platinium set out or much to prove.
Our Value
Everything changes, nothing ever stays the same. Our focus: You. We the important of relationships, honesty, commitment & trust. As part of this change, our new tagline "small beginning come greater things" is our promise to you.
Tertiary-www.tomei.com.my
Tomei was founded way back in 1968 with the commencement of business in design and manufacturing of jewellery supplying to local jewellers. As the business grew, Tomei ventured into the establishment of first retail outlet in Campbell Shopping Complex in Kuala Lumpur in early seventies and subsequently commenced its wholesale and distribution of jewellery.
Mission Statement
To establish 'TOMEI' as a premium brand in Gold and Jewellery,
with excellence in:
Quality
Design
Service
Value
Saturday, May 16, 2009
Web Design 2
Cleint's Website
www.pohkong.com.my
1. Too boxy, din't have hierarchy
2. Overall the colour very dull
3. Font size a bit small
4. Too many informations & fell dizzy
Competitor's sites
1 .www.tomei.com.my
- The enter page look attractive, make me want to explore the stie further but when enter into the main page, overall the site's graphic abit dissapointed
- The wesite pages a bit lengthy
- Font size very small
- Too many information, complicated
2. www.diamondnplatinum.com
- Site structure neat and clean, not need to scroll down
- Information very clear & easy to read
- Good hierarchy, the overall site is attractive
- The home page's content make me want to explore the site further
3. www.habibjewels.com
- The site has a good balance of graphics versus text
- I can get to information quickly
- Screens have the right amountof information
4. http://lazodiamond.com.my
- The overall stie is attractive
- It's easy to find my way around the site
- Information is layered effectively on different screens
Beautiful commercial website
1. http://www.richjade.com
- It is a jade selling website
- Overall site is attractive
- The information are clear and easy to read
2. www.icoke.cn
- The overall stie is attractive
- But it is a bit unclear how screen elements work.
- It is fun to explore the site
3. www.bodyglove.com.my
- the overall site is attractive
- Information is layered effectively on different screens
- It is clear how screen elements work
4. www.billabong.com/asia/en/
- The overall stie is attractive
- It has good alance of graphic versus text
- Information is layered effectively on different screens
- The site has characteristics that make it especially appealing
5. www.adidas.com
- The overall stie is attractive
- It has good alance of graphic versus text
- Information is layered effectively on different screens
- The site has characteristics that make it especially appealing
4 URL of HTML/CSS/Javascript
a. www.csstutorial.net (CSS)
b. www.javascriptkit.com (Javascript)
c. http://websitetips.com ( CSS, HTML, Photoshop, etc)
d. http://www.echoecho.com ( HTML, Javascript, CSS, Flash, Coding, etc)
5 URL of design tutorials
a. http://www.designtutorials.info ( Graphic Design & Web Design Tutorials)
b. www.entheosweb.com ( Flash, Dreamweaver, Firework, Photoshop, Web Design Tutorials)
c. www.webdesign-tutorials.com
d. www.webdesign.org
e. www.tutorialized.com
www.pohkong.com.my
1. Too boxy, din't have hierarchy2. Overall the colour very dull
3. Font size a bit small
4. Too many informations & fell dizzy
Competitor's sites
1 .www.tomei.com.my
- The enter page look attractive, make me want to explore the stie further but when enter into the main page, overall the site's graphic abit dissapointed
- The wesite pages a bit lengthy
- Font size very small
- Too many information, complicated
2. www.diamondnplatinum.com
- Site structure neat and clean, not need to scroll down- Information very clear & easy to read
- Good hierarchy, the overall site is attractive
- The home page's content make me want to explore the site further
3. www.habibjewels.com
- The site has a good balance of graphics versus text- I can get to information quickly
- Screens have the right amountof information
4. http://lazodiamond.com.my
- The overall stie is attractive- It's easy to find my way around the site
- Information is layered effectively on different screens
Beautiful commercial website
1. http://www.richjade.com
- It is a jade selling website- Overall site is attractive
- The information are clear and easy to read
2. www.icoke.cn
- The overall stie is attractive- But it is a bit unclear how screen elements work.
- It is fun to explore the site
3. www.bodyglove.com.my
- the overall site is attractive- Information is layered effectively on different screens
- It is clear how screen elements work
4. www.billabong.com/asia/en/
- The overall stie is attractive- It has good alance of graphic versus text
- Information is layered effectively on different screens
- The site has characteristics that make it especially appealing
5. www.adidas.com
- The overall stie is attractive- It has good alance of graphic versus text
- Information is layered effectively on different screens
- The site has characteristics that make it especially appealing
4 URL of HTML/CSS/Javascript
a. www.csstutorial.net (CSS)
b. www.javascriptkit.com (Javascript)
c. http://websitetips.com ( CSS, HTML, Photoshop, etc)
d. http://www.echoecho.com ( HTML, Javascript, CSS, Flash, Coding, etc)
5 URL of design tutorials
a. http://www.designtutorials.info ( Graphic Design & Web Design Tutorials)
b. www.entheosweb.com ( Flash, Dreamweaver, Firework, Photoshop, Web Design Tutorials)
c. www.webdesign-tutorials.com
d. www.webdesign.org
e. www.tutorialized.com
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