How Three Friends Are Turning Plastic Waste Into A New Retail Brand
ForbesEsha Chhabra
How Three Friends Are Turning Plastic Waste Into A New Retail Brand
Three surfers started a company, Nomadix, based on one product -- a towel made of recycled plastic. Three years in, they’re in REI, Urban Outfitters, and over 100 boutiques, surf shops, and yoga studios. And their approach to growth is, ironically, slow down.
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