Beyond our logo, color is the most recognizable aspect of our brand. Our color palette helps audiences identify us at a glance. The way we use color sets the mood for each piece and reflects our heritage and surroundings. Our communications draw on three color palettes to unite them.

Color. Consistent use of color supports visual cohesion across our communications and leverages emotional resonance with our brand. When combined with photos of our people, places and work, color enhances the depth and increases the impact of our storytelling.

Florida Gators Logo Colors. The Florida Gators logo colors are blue and orange. The blue color code for the Florida Gators logo is Pantone: PMS 287 C, Hex Color: #0021A5, RGB: (0, 33, 165), CMYK: (100, 60, 0, 20). The orange color code for the Florida Gators logo is Pantone: PMS 172 C, Hex Color: #FA4616, RGB: (250, 70, 22), CMYK: (0, 70, 100, 0).

The university logo (also referred to as the primary logo) provides immediate brand recognition and connects the institution’s units to the University of Florida. There are several variations of the logo to meet different design needs — together, they comprise the university’s logo system.

This brand center has all the information and resources we need to speak with one united voice and one powerful identity to tell the story of the University of Florida. With this massive story, we must share it clearly, compellingly, and distinctly .

The University of Florida colors are Orange and Blue. The nickname of the athletics team is the Gators. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below. We recommend using the Florida Gators colors for personal projects and in the case of commercial use to visit the university or college website.

In addition to the branding specific to our college, we follow University of Florida brand policies as outlined at the UF Brand Center. Available on this site are: UF brand guidelines and tools; UF brand resources and downloads; UF primary logos; UF promotional logos

Below are the primary and secondary color palettes for the UF Health identity and communications. While the primary and secondary palettes are acceptable for all use, they aren’t the only ones we can use.